Aside from increased marketing strategy and improved site performance what are the other advantages of tag management in digital marketing? Knowing that these tags collects visitor's behavior information can it protect consumer’s privacy?
TAG Management
- Thread starter Leesa Gregory
- Start date
Increased marketing agility by not having to wait for already overburdened IT staff to deploy vendor tags brings a huge amount of freedom and increased efficiency. also, marketing staff is empowered to act faster via tag management, IT staffers are now free to work on more strategic projects.
Tag management is one among those foundation promoting tools that runs on the back-end. whereas most digital marketers have a basic understanding of tag management applications, they will not absolutely perceive the advantages, feature set, or doubtless ROI. Admittedly, Tag Management isn’t the sexiest promoting topic. However, once you bring up empowering digital marketers to possess, collect and act on their knowledge in real time, then Tag Management starts to sounds lots a lot of fascinating.
Thanks for the responses. I have read quite a lot of advantages of tag management as well as its limitation. Makes me wonder if the pros weighs out the cons. The question is, Is there anyone who has the first hand experience dealing with tag management? This is entirely new to me.
Similar threads
