Graybeard
Well-Known Member
Make the most out of Social Media posting -- like the *big dogs* do.
This is just proving out what has been common knowledge for a few years ...
>>>24% of the economy’s total digital advertising spend. It’s an astounding number, given that the vast majority of social media managers charged with getting customers to click on posts and through to their websites operate with little strategy beyond what we call “spray and pray,” an approach that litters social media with firm generated content in the hopes that one or more of those posts draw in customers. ...
Also, the managers typically had a budget for “boosting” posts. That is, they were able to pay social media platforms to advertise specific posts to broader audiences based on demographics, interests, and location, which potentially increased the click-through rate. ...
When we examined the link clicks of 5,706 posts on the Facebook page of a major U.S. newspaper, we found that, true to what social media managers suspected, morning posts had higher click-through rates than posts at other times of the day. Specifically, content posted in the morning attracted 8.8% more link clicks than content posted in the afternoon, and 11.1% more link clicks than content posted in the evening. <<<
A Study Shows the Best Times of Day to Post to Social Media
This is just proving out what has been common knowledge for a few years ...
>>>24% of the economy’s total digital advertising spend. It’s an astounding number, given that the vast majority of social media managers charged with getting customers to click on posts and through to their websites operate with little strategy beyond what we call “spray and pray,” an approach that litters social media with firm generated content in the hopes that one or more of those posts draw in customers. ...
Also, the managers typically had a budget for “boosting” posts. That is, they were able to pay social media platforms to advertise specific posts to broader audiences based on demographics, interests, and location, which potentially increased the click-through rate. ...
When we examined the link clicks of 5,706 posts on the Facebook page of a major U.S. newspaper, we found that, true to what social media managers suspected, morning posts had higher click-through rates than posts at other times of the day. Specifically, content posted in the morning attracted 8.8% more link clicks than content posted in the afternoon, and 11.1% more link clicks than content posted in the evening. <<<
A Study Shows the Best Times of Day to Post to Social Media