Sport is not slowing down! December sports calendars are here ➡️⚽️ Key dates, geos + more!

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Key dates & top geos for Premier League!

 

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Key dates & top geos for boxing & UFC!

 

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Key dates + top geos for Brasileirão Betano & La Liga! ️

 

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Key dates + top geos for College Football!

 

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Key dates + top geos for F1!

 

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Key dates + top geos for NBA!

 

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Key dates + top geos for NFL!

 

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Key dates + top geos for NHL!

 

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Key dates + top geos for UEFA! ️

 

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End Zone Earnings: A Winning Strategy for NCAA Football Ads​

The 2025–26 bowl season officially kicks off on December 13, 2025, with games running through the 2026 College Football Playoff National Championship on January 19, 2026, at Hard Rock Stadium.

This season also marks the second year of the expanded 12-team College Football Playoff, and the first with Coca-Cola as the official title sponsor of Bowl Season, bringing unprecedented advertiser attention.

For advertisers and publishers, this is your chance to make a strong impact with a well-timed ad strategy. Just like in sports, success in advertising comes down to preparation, precision, and seizing the right moments. With Adcash, you can make your ad campaigns as impactful as a game-winning touchdown.

Leverage key dates

The postseason schedule is packed with iconic games and matchups. Align your campaigns with high-intent dates:

• Dec 13 – Bowl season kickoff
• Dec 19–20 – CFP first-round games (campus sites = huge local traffic surges)
• Dec 31 & Jan 1 – CFP Quarterfinals (Cotton, Orange, Rose, Sugar)
• Jan 8–9 – Semifinals (Fiesta & Peach)
• Jan 19 – National Championship (Miami Gardens)

In our newest blog post about winning strategy for NCAA Football ads, you'll find:

Why This Season Matters For Advertisers
Tips on Running Your Campaigns
How Adcash Powers High-Impact Sports Campaigns
Ad Formats to Employ
Advertising Models
Tips for Publishers

 

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Just a little reminder of what a lineup of sports events we have this weekend! Don't forget to check the top geos for each event from above!

Boxing & UFC
6.12 Janibek Alimkhanuly VS Erislandy Lara (Boxing)
6.12 O’Shaquie Foster VS Stephen Fulton Jr. (Boxing)
6.12 Janibek Alimkhanuly VS Huseyin Cinkara (UFC)
7.12 Dvalishvili VS Yan 2 (UFC)


NHL
6.12 Colorado Avalanche VS New York Rangers
7.12 Montreal Canadiens VS Toronto Rangers
8.12 Vegas Golden Knights VS New York Rangers
9.12 Tampa Bay Lightning VS Toronto Maple Leaves


NFL
7.12 Chicago Bears VS Green Bay Packers
7.12 Denver Broncos VS Las Vegas Raiders
7.12 Cincinnati Bengals VS Buffalo Bills


NBA
8.12 Jazz VS Thunder
8.12 76ers VS Lakers


️ Premier League
6.12 Man City VS Sunderland
6.12 Aston Villa VS Arsenal

️ La Liga & Brasileirão Betano
6.12 Villareal VS Getafe (La Liga)
6.12 Real Betis VS Barcelona (La Liga)
6.12 Athletic Club VS Atlético Madrid (La Liga)
7.12 Mirassol VS Flamengo (Bralierao Betano)
7.12 Fluminense VS Bahia (Bralierao Betano)
7.12 Santos VS Cruzeiro (Bralierao Betano)
7.12 Ceará VS Palmeiras (Bralierão Betano)

️ UEFA
9-10.12 Matchday 6
9.12 Inter Milan VS Liverpool
9.12 Tottenham VS Slavia Praha
9.12 Barcelona VS Eintracht Frankfurt
9.12 Bayern Munich VS Sporting CP

️
5-7.12 Abu Dhabi Grand Prix (F1)

 

[Batruhant]

If you're planning angles around December match days, I’ve found that checking local fan mood can really sharpen creatives and timing. Stuff like la grada gives a quick sense of storylines, form and player noise, which helps pick the right hooks without guesswork. Pairing that with your geo schedule makes it easier to build campaigns that feel timely instead of generic.