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3 Simple Methods For Obtaining Email Address Leads, Guaranteed To Work In Any Industry
by Neil Patel
June 12, 2015
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by Neil Patel
June 12, 2015
Email is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing solution....
Email addresses are extremely valuable. The more addresses you get, and the better their quality, the more successful you will be as an online marketer. Here?s how to get them.
To Get An Email Address, You Must Make An Exchange. Every single time you gain a new email address, you are making an exchange. It?s very important that you keep this principle in mind ? the principle of the exchange. You must give or promise customers something of value. They, in turn, give you something of value ? their email address.
It?s just like any other economic transaction. If you want what they have (an email address), then you must give enough to them so that they will hand it over. Value perception is critical here. If users don?t feel like they are receiving sufficient value, then they won?t provide their email address...
The more valuable you can make your offer or promise, the greater chance you have of gaining the individual?s email address.
One final note: Make sure that you hold up your end of the bargain. If you say that you?re going to give them something in exchange for their email address, make sure you do it.
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