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Selling your brand to the video gamer market

Discussion in 'Traffic Sources - General' started by Graybeard, Sep 18, 2018.

  1. Graybeard

    Graybeard Well-Known Member affiliate

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    Just what the title says ...
    My business model is a niche fit to the video gamer demographics.

    Who sells inexpensive branding type ads to the Video Gamer Market?

    popunders, banners ... I am not looking for immediate conversion -- just for PR and top-of-mind recognition for a new business I am developing (not any CPA -- ecommerce type business) -- ideas?

    The goal is new domain (that I control) type in traffic; and subscriptions to push-notification for the site; and newsletter email subscriptions.
     
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  3. Graybeard

    Graybeard Well-Known Member affiliate

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    usa_video_game-player-demographics.txt

    Demographics

    • 63 percent of U.S. households surveyed include at least one frequent gamer.
    • 65 percent of homes own a video game-playing device, while 48 percent own "a dedicated game console."
    • 47 percent of gamers are between 18 and 49 years old.
    • The average guy who plays games is 35; the average woman is 44.
    • 59 percent of those who play games on a regular basis are men; 41 percent are women.
    • The average gamer has been playing video games for 13 years.

    Buying habits

    • The average "frequent game purchaser" is 38 years old.
    • 60 percent of those who buy games most often are men, while the remaining 40 percent are women.
    • 41 percent of regular buyers pick up new games without trying them beforehand.


    I found some old UK demographics and there were similarities evidencing. The Asian market is more mobile oriented. In are cases they are thought of as early adopters of new innovation. Left side of the business model adoption curve if you know what I mean.
     
    Last edited: Sep 18, 2018
  4. Graybeard

    Graybeard Well-Known Member affiliate

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    So no one here has any ideas of ad networks that would be attuned to this demographic IC ...
     
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