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Search Ad Typo Hijacking

Discussion in 'Pay Per Click' started by Graybeard, May 6, 2020.

  1. Graybeard

    Graybeard Well-Known Member affiliate

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    This is one way to leverage the branding value of your competitor. Cheap trick but could be effective if you can deliver a good value proposition in comparison to the name brand.

    A Keyword Hack to Split Your Competitors’ Traffic
    A Keyword With A Typo Is No Longer The Same Keyword scroll 1/3 down
    upload_2020-5-6_22-25-34.png

    >>>Monday, a direct competitor of Trello, runs a Google Search Ad that targets the keyword with the exact same typo that I made —“trellp”.

    The ad’s display link and following meta description frame Monday as a far better alternative. This will likely tap into Trello’s leads’ cognitive biases as they start to question whether the choice they are about to make is the right one. Maybe Monday is, indeed, a better alternative?

    And seeking validation to their own rationale to put their minds at ease, click on the ad.

    Once the lead is captured, it’s all left to Monday whether they’ll be able to keep the interest sparked and translate a would-be Trello lead into a loyal Monday customer. <<<
     
    Kerr_DigitalSolver likes this.
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