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LEX Case Study | Germany: How We Drove PPC Traffic to Record-Breaking Conversions

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Hello!

We're excited to share a fresh case study that perfectly demonstrates what's possible when powerful traffic meets a high-quality product.

We partnered with the LEX brand in one of the most competitive GEOs — Germany. The traffic source was PPC.

Our goal was to drive targeted traffic that would perform exceptionally well.

Here are the results we achieved:
  • Visit-to-Reg = 47%
  • Reg-to-Dep = 41%
This is the kind of result you get when all the pieces of the puzzle — the offer, the creatives, and the monetization — come together perfectly. Achieving this alone is difficult, but in partnership with Royal Partners, it's a realistic target.

We operate in 24+ GEOs and accept traffic from a wide range of sources:
  • PPC
  • SEO-driven sites
  • ASO iOS
  • Video Streams (YouTube, Twitch, Kick)
  • Short-form Video (TikTok, Reels, Shorts)
  • Communities (Telegram, Discord)
  • Forums & Platforms (Reddit, Quora, niche forums)
  • Mailings (Email, SMS)
Ready to replicate and surpass this result? SIGN UP HERE or contact us to start collaborating:

Telegram - https://t.me/IlyaRoyalPartners
Email - [email protected]
Teams - Ilya | Royal Partners ([email protected])

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Rome is waiting! Let's meet at SIGMA Central Europe

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Our team is heading to Rome to take part in one of Europe's largest iGaming conferences — SIGMA.
The numbers speak for themselves:
  • 1,000+ sponsors and exhibitors
  • 30,000+ delegates
  • Countless networking events — from tournaments and sports competitions to business dinners
And for us, it's the perfect opportunity to connect with you!
Come by to:
  • Kick back with an invigorating coffee or refreshing cocktail at our bar
  • Get exclusive Royal Partners merch
  • Enter our raffles and win fantastic prizes
  • Discuss future plans and set bold goals!
Make the most of your visit — book your meeting with our managers in advance

E-mail: [email protected]
Teams: [email protected]
Telegram: Victoria Royal Partners | Sigma Rome

See you at our booth 5045!

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Driving Portuguese Traffic: 1GO Case Study with a 48% Deposit Conversion

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Hi there!

Today, we want to share the results from sunny Portugal. The 1GO brand case has shown us how an effective strategy and seamless teamwork can convert traffic into steady profit.

The numbers speak for themselves:
  • Visit-to-Reg: 40%
  • Reg-to-Dep: 48%
These metrics are the direct result of a correct working approach and building smart combinations within advertising funnels.

At Royal Partners, we have all the tools to help you achieve similar results: expertise in 23+ GEOs, personalized support at every stage, and profitable partnership terms. We work with a multitude of traffic sources:
  • PPC
  • SEO-driven sites
  • ASO | iOS
  • Video Streams (YouTube, Twitch, Kick)
  • Short-form Video (TikTok, Reels, Shorts)
  • Communities (Telegram, Discord)
  • Forums & Platforms (Reddit, Quora, Niche Forums)
  • Mailing (Email, SMS)
Ready to replicate and surpass this success? SIGN UP HERE or contact us to start collaborating:

E-mail: [email protected]
Teams: [email protected]
Telegram: Victoria Royal Partners | Sigma Rome

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German Traffic for BEEF: How We Achieved a 69% Conversion to Deposit

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The German iGaming market is complex yet promising. In the BEEF case study, we implemented a strategy that consistently converts traffic into deposits. We didn't just set up a funnel; we built a system with predictable results at every stage:
  • Visit2Reg: 29.90%
  • Reg2Dep: 69.23%
  • Search Ranking: #1 for top key queries
A clear site structure, optimized landing pages, and a deep understanding of the audience allowed us to achieve these strong results.

What worked:
  • Content localized in German
  • An optimized funnel from click to deposit
  • Constant monitoring and improvement of the UX
At Royal Partners, we excel at working with diverse traffic sources and know how to maximize results in any GEO.

Accepted Traffic Sources:
PPC (Contextual Ads), SEO Websites, ASO for iOS, Video Streams (YouTube, Twitch, Kick), Short-Form Video (TikTok, Reels, Shorts), Communities (Telegram, Discord), Forums & Platforms (Reddit, Quora, Niche Forums), Mailings (Email, SMS).

Ready to replicate and surpass this result? SIGN UP HERE or contact us to start collaborating:

E-mail: [email protected]
Teams: [email protected]
Telegram: Victoria Royal Partners | Sigma Rome

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How to Maximize Profit from Small SEO Sites

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In affiliate marketing, particularly in the gambling niche, small SEO sites are often underestimated. They are frequently dismissed as "too small," "not generating enough volume," or "not worth the effort" due to a low number of FTDs (First Time Depositors).

However, small sites can deliver stable, predictable, and profitable traffic—especially if you work with them systematically.

At Royal Partners, we work with 16 brands and generate 100+ FTDs per month from small sites alone.

This result is achieved through the right strategy and a personal approach:
  • Every small site is a growth point. Even a minor resource can generate high-quality traffic if managed thoughtfully. Underestimating them is a mistake.
  • In terms of efficiency, individual small sites often outperform larger projects: they have less junk traffic and higher relevance.
  • GEO is the key factor. If a site matches your target regions, it automatically becomes promising. In such cases, it makes sense to intensify your efforts specifically there.
  • Populate pages with multiple relevant brands. This increases the conversion probability, strengthens brand traffic, and protects you from a situation where competitors might intercept "your" players through cross-branding.
Small SEO sites are not just a "portfolio addition" but independent assets. If you work with them attentively, analyze every page, and apply a strategic approach, they transform into a stable source of FTDs.
Royal Partners is actively engaged in SEO and is ready to integrate with your projects. We can help you set up a strategy, select the right brands, and squeeze the maximum value from every site.

SIGN UP HERE or contact us to start collaborating:

E-mail: [email protected]
Teams: [email protected]
Telegram: Victoria Royal Partners

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How We Achieved a Stable 26% Deposit Rate with PPC: Latvian Traffic for MONRO

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Latvia is a compact yet high-quality market where a strong offer quickly proves its potential. In this case study for MONRO, we tested a PPC strategy, focused on precise segmentation, and achieved predictable results at every stage of the funnel.

Case Metrics:
  • Visit-to-Registration: 43%
  • Registration-to-Deposit: 26%
The results demonstrated that MONRO confidently converts even in narrow European GEOs when the user journey is correctly built.

What Worked:
  • Creatives and ad bundles localized for the target audience.
  • Correct segmentation of search queries and ongoing campaign optimization.
  • A transparent and short landing page funnel — minimal distractions, maximum focus on registration.
Why MONRO Succeeds in Latvia:
  • An audience receptive to new brands.
  • Less saturated competition compared to neighboring GEOs.
  • Positive response to bonus mechanics and a simple onboarding process.
At Royal Partners, we excel at working with diverse traffic sources and tailoring offers to the dynamics of each GEO.

Accepted Traffic Sources:
  • PPC (Contextual Ads)
  • SEO Sites
  • ASO (iOS/Android)
  • Video Streams: YouTube / Twitch / Kick
  • Short-Form Video: TikTok, Reels, Shorts
  • Telegram / Discord / Communities
  • Reddit, Quora, Niche Forums
  • Email / SMS Marketing
  • In-App Traffic / Ad Networks / Content Projects
Want to replicate or surpass this MONRO result in Latvia? SIGN UP HERE or contact us — we'll select the optimal offer for your GEO and traffic source:
Telegram - https://t.me/IlyaRoyalPartners
Email - [email protected]
Teams - Ilya | Royal Partners ([email protected])

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How We Achieved a 40% Deposit Conversion with PPC: German Traffic for STARDA

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Germany is a market with high potential but also a demanding audience. In this case study for STARDA, we focused on meticulous funnel optimization, which allowed us to achieve stable registration and deposit metrics:
  • Visit-to-Registration: 30%
  • Registration-to-Deposit: 40%
The results prove that even in the competitive German GEO, STARDA demonstrates high conversion rates when the user journey is built with maximum clarity.

At Royal Partners, we know how to adapt strategies to the specifics of any GEO and traffic source:
  • PPC (Contextual Advertising)
  • SEO Sites
  • ASO (iOS/Android)
  • Video Streams: YouTube / Twitch / Kick
  • Short-Form Video: TikTok, Reels, Shorts
  • Telegram / Discord / Communities
  • Reddit, Quora, Niche Forums
  • Email / SMS Marketing
  • In-App Traffic / Ad Networks / Content Projects
Want to replicate or surpass these results? SIGN UP HERE or contact us - we'll choose the optimal offer for your GEO and traffic source.

E-mail: [email protected]
Teams: [email protected]
Telegram: Victoria Royal Partners

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MONRO Case Study in Canada: Stable Results with PPC Traffic

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Canada is a compact and solvent market where users quickly evaluate products and respond well to clear, honest mechanics.

In this region, we tested a PPC strategy for MONRO and achieved stable results that demonstrate the effectiveness of our approach:
  • Visit2Reg: 30%
  • Reg2Dep: 50% — a conversion rate that shows the product effectively communicates its value and quickly engages users to deposit.
These figures aren't sustained by luck. MONRO has a strong onboarding process, a clear economy, and expertly handles initial user touchpoints.

At Royal Partners, beyond PPC, we also work with other traffic sources across 23+ GEOs:
  • PPC (Contextual)
  • SEO Websites
  • ASO (iOS/Android)
  • Video Streams: YouTube / Instagram
  • Short-Form Video: TikTok, Reels, Shorts
  • Telegram / Discord / Communities
  • Reddit, Quora, Niche Forums
  • Email / SMS Marketing
  • In-App / Affiliate Networks / Content Projects
If you want to test MONRO in a new GEO or integrate it into your model, SIGN UP HERE or contact us - we'll choose the optimal offer for your GEO and traffic source:

Telegram - https://t.me/IlyaRoyalPartners
Email - [email protected]
Teams - Ilya | Royal Partners ([email protected])

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How We Achieved Strong SEO-to-Funnel Conversion in Poland for STARDA

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Poland is a highly competitive search market where content relevance and proper site architecture are critical. In our case study with STARDA, the SEO channel demonstrated stable and repeatable conversion at all funnel stages:
  • Click2Reg: 32%
  • Reg2FTD: 31%
These results confirm that with a well-structured SEO approach and precise offer positioning, STARDA performs excellently even in the highly competitive Polish search traffic environment.

At Royal Partners, we specialize in adapting strategies to the specifics of each GEO and traffic source. We work across all key channels:
  • PPC
  • SEO websites
  • ASO (iOS/Android)
  • Video streams: YouTube / Instagram
  • Short-form video: TikTok, Reels, Shorts
  • Telegram / Discord / communities
  • Reddit, Quora, niche forums
  • Email / SMS marketing
  • In-app traffic / affiliate networks / content projects
If you want to achieve similar results or surpass them, contact us. We'll match an offer to your traffic and GEO.

SIGN UP HERE or contact us - we'll choose the optimal offer for your GEO and traffic source:

Telegram - https://t.me/IlyaRoyalPartners
E-mail - [email protected]
Teams - Ilya | Royal Partners ([email protected])
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Monro in Portugal: How We Achieved 22% Conversion from Registrations to Deposits

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Portugal is a market with high competition on Facebook, where precise campaign tuning and adaptation to the local audience are crucial. In our case study with Monro, the traffic source demonstrated stable and repeatable conversion at all stages of the funnel:

Registration to Deposit (Reg2Dep) — 22%

These results confirm that with the right segmentation, a strong brand, and high-quality creatives, it is possible to achieve stable conversions even in a highly competitive market.

At Royal Partners, we know how to adapt strategies to the specifics of a GEO and traffic source, working with all key channels:
  • PPC
  • SEO websites
  • ASO (iOS/Android)
  • Video streams: YouTube / Instagram
  • Short-form videos: TikTok, Reels, Shorts
  • Telegram / Discord / communities
  • Reddit, Quora, niche forums
  • Email / SMS marketing
  • In-app traffic / affiliate networks / content projects
SIGN UP HERE or CONTACT US - we'll choose the optimal offer for your GEO and traffic source

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STARDA Case Study: High-Converting German PPC Traffic
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Hello!

Today, we're sharing results from Germany using the STARDA brand as an example. Once again, we've confirmed that deep audience analysis and refined campaign strategies deliver stable results even in highly competitive conditions:
  • Click-to-Registration (Click2Reg): 30%
  • Registration-to-Deposit (Reg2Dep): 40%
These metrics are a direct result of a profound understanding of the GEO and meticulously optimized sales funnels. Germany requires a specific approach, and we've found it.

At Royal Partners, we have all the tools to help you achieve similar results: expertise in 23+ GEOs and personalized support at every stage of our cooperation.

We work with a multitude of traffic sources:
  • PPC
  • SEO-driven websites
  • ASO (iOS)
  • Video streams (YouTube, Instagram)
  • Short-form video (TikTok, Reels, Shorts)
  • Communities (Telegram, Discord)
  • Forums & Platforms (Reddit, Quora, niche forums)
  • Marketing Outreach (Email, SMS)
Ready to replicate and surpass this result? SIGN UP HERE or CONTACT US - we'll choose the optimal offer for your GEO and traffic source
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iGaming Merch: What to Wear and What to Leave on the Booth

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Conferences aren't just about discussing new projects and offers - they're also a great opportunity to check out the swag companies give their partners.

At iGaming Merch, we discuss all kinds of merch that catches the industry's eye - from standard logo items to the most unusual and creative solutions.

Subscribe to the project’s channels to stay updated on the most vibrant and stylish collections from the iGaming community:

Instagram: iGaming Merch EN
YouTube: iGaming Merch Channel

And share your thoughts in the comments: Which merch from recent conferences impressed you, and which would you rather leave on the booth?

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Connect FUGU — a New Royal Partners Brand with RevShare up to 70%!
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Royal Partners is launching FUGU, a new brand with an immersive underwater theme and an interactive mascot. The platform delivers innovative engagement mechanics for players and profitable conditions for partners.
  • Mascot: an animated fish that builds emotional connection with players and strengthens loyalty.
  • Record Wins: user rankings that spark competition, fuel interest, and drive engagement.
FUGU Player Advantages
  • Welcome Pack 250% + 500 FS
  • Increased RTP with bets up to 1 000 € per spin
  • Exclusive slot collection for high rollers
  • Fast and unlimited withdrawals
  • Effective retention mechanics including rakeback and Prize Drops
  • Crypto deposits and withdrawals with no project verification
GEO: DE, AT, CH, LT, LV, EE

SIGN UP HERE or CONTACT US - to connect FUGU!
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New episode: Good Morning Vietnam x Endorphina – Crash Games & iGaming 2025
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Recorded live at SBC Summit Lisbon 2025, we sat down with Kirill Miroshnichenko, CCO at Endorphina.

We discuss why crash games are taking over Facebook traffic, how they're 5x cheaper to acquire players than slots, and why retention is the real challenge. Also covered: Endorphina's new Klikz studio for instant games, affiliate strategies, and key iGaming trends for 2025.

Check it out HERE


SIGN UP HERE or CONTACT US - we'll choose the optimal offer for your GEO and traffic source
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Royal Partners in FocusGN: How AI is Redefending Affiliate Traffic

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Heads up! We've dropped a deep-dive interview with Elena, our Head of EU Department, over at Focus Gaming News recently. If you care about keeping your hard-earned traffic clean and avoiding chargebacks from bonus abuse, this one's a must-read.

Here’s quick summary on what Elena shared:
  • The New Frontline: We're deploying advanced, self-learning AI models (think decision trees, LSTM, and more) to spot bonus hunters and fraudulent patterns in real-time.
  • Traffic Quality is Key: With Google updates constantly shifting the landscape, Elena breaks down why a strong retention team and diversifying into sources like streaming are essential to maintain volume and quality.
  • Fraud is Getting Smarter: She also touches on some crazy new schemes, like fake finance department chats used to breach systems.
It’s a solid look under the hood at how we're protecting our partners and keeping the ecosystem healthy.

Read the full interview HERE

What’s your biggest challenge with traffic quality right now? Drop your thoughts below.
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Scale your traffic with FUGU in the new GEO – Canada!
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The new FUGU brand is now live in Canada. The site is fully tailored to the Canadian audience: the interface is localised and key payment methods are supported.
The main advantage is Interac payment system integration (90%+ approval rate), ensuring stable deposits.
Why Canada?

— Tier-1 market with a loyal audience
— High payouts for traffic
— Strong potential confirmed by performance metrics

Canada SEO Conversion Metrics:
• C2R: 20,5%
• R2D: 43,6%
• C2D: 8,95%

CONTACT our manager or SIGN UP at our site, join FUGU, and start driving traffic from Canada!
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April is already in full swing — and the ROYAL EIGHT Promo is live, giving you plenty of time to jump in and maximize your results before the end of the month.
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Join the ROYAL EIGHT Promo!

This is a powerful opportunity for both existing and new partners, affiliates, and streamers.

EU & CA
Requirement: Bring in +150 FDs compared to March
Bonus: Get +8,000 € on top of your payout

Why these GEOs?
Europe — A stable audience with strong purchasing power. Players stay active year-round and show high interest in live casino and slots.
Canada — A Tier-1 market with a loyal audience, high traffic payouts, and strong potential backed by solid performance metrics.

LATAM & IN
Requirement: Bring in +200 FDs compared to March
Bonus: Get +8% added to your payout

Why these GEOs?
LATAM
— The fastest-growing region, driven by mobile traffic and average deposits of $50 to $200.
India — A massive market with a population of 1.4B+, where cricket culture fuels exceptionally high user engagement.

Important:
  • Both existing and new partners can participate
  • For new partners, March results count as zero


Don’t miss your chance to scale with ROYAL EIGHT.
Register on the website or message the manager to get started.

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New Brand –– IRIS with up to 70% Revshare
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Say hello to IRIS — our latest brand featuring a vibrant candy theme, engaging mechanics, and tailored bonuses.
  • 3 Welcome Pack Options
    Whether your audience prefers sports, slots, crash games, or live casino, they can choose a bonus that fits their style — driving higher C2R.
  • Daily Spin Mechanic
    Users unlock a Wheel of Fortune after reaching daily betting milestones, increasing player LTV.
  • Early Access to Game Content
    IRIS players are among the first to get pre-releases from popular providers before the official global launch. Use exclusive content to attract and retain the most demanding audience.
What your players get:
  • Rakeback and wager-free Prize Drops
  • High RTP (96%+)
  • Bets up to 1000 € per spin, plus a special High Roller collection with even higher limits
  • Fast, unlimited payouts
Available GEOs:
DE, AT, CH, LT, LV, EE, HU

Ready to get started? Register on the website or message the manager to receive your IRIS links.

Best regards,

The Royal Partners Team

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New episode of the Good Morning Vietnam Podcast is out now

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From having zero experience in gambling to leading a 300-person team — this episode dives deep into what it really takes to build, scale, and lead in one of the most competitive industries today.

Recorded live in Barcelona during a rainy exhibition day, Rodion Gusarov and Karina Tsyporina sit down with Marina, CEO of BGaming — one of the leading game providers in iGaming.

We talk about:
• How Marina entered the iGaming industry with no prior experience
• Building and managing a fast-growing international team
• Leadership under pressure and constant change
• Why relationships and company culture matter more than ever
• The reality behind the CEO title in a high-speed industry

This episode reveals the real side of iGaming leadership — where success is built not only on products, but on people, adaptability, and resilience.

Watch the full podcast here
 
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