The process I have thought about for choosing an offer is as follows:
1) Ask AM for highest performing (Highest CR) niches.
2) Go and check the list, and shortlist the highest converting offers.
3) Manually go and see the landing pages and conversion flow of the offers.
4) Do some research on the demographic of the offers, using tools like similar web and other competitive intelligence tools.
5) Talk to my AM again about the offers that I have shortlisted, ask their input.
6) Choose the best offer amongst the bunch.
Can you please further explicate what entails a "good" offer. What makes a offer good or bad? What further refinements would you suggest for this process, and are all the steps in correct chronological order? Lastly, I am confused at step 6 what would be the best offer in this case, what would be some desirable characteristics that would make it the "best" among the pack.
Best,
I
1) Ask AM for highest performing (Highest CR) niches.
2) Go and check the list, and shortlist the highest converting offers.
3) Manually go and see the landing pages and conversion flow of the offers.
4) Do some research on the demographic of the offers, using tools like similar web and other competitive intelligence tools.
5) Talk to my AM again about the offers that I have shortlisted, ask their input.
6) Choose the best offer amongst the bunch.
Can you please further explicate what entails a "good" offer. What makes a offer good or bad? What further refinements would you suggest for this process, and are all the steps in correct chronological order? Lastly, I am confused at step 6 what would be the best offer in this case, what would be some desirable characteristics that would make it the "best" among the pack.
Best,
I