<a href="http://www.futurenowinc.com/recession_marketing/?utm_source=GrokDotCom&utm_medium=SideBanner&utm_content=Ad1&utm_campaign=recessionwhitepaper"><img src="http://www.grokdotcom.com/wp-content/uploads/ads/recessiongrokad.gif" alt="affiliate marketing bad economy" align="right" height="113" hspace="10" width="206" /></a><a href="http://www.5staraffiliateprograms.com/shareresults">ShareResults</a>, one of our 5 Star Affiliate Networks, has a great series going that offers <strong><font color="#ff6600">strategies that can help affiliates keep revenue up and find hidden opportunities in the bad economic situation we are all in.</font></strong>
As I was researching for the story I decided to add some other great resources for recession-proofing your online marketing and blogging. Grok has some GREAT actionable tips including the free whitepaper to the left!
<strong><a href="http://blog.shareresults.com/?p=742" rel="bookmark" title="Affiliate Strategies for a Recession">Affiliate Strategies for a Recession</a> - ShareResults Blog</strong>
<strong><a href="http://blog.shareresults.com/?p=741" rel="bookmark" title="Making a Profit Online during a Recession">Making a Profit Online during a Recession</a> - ShareResults Blog</strong>
<strong><a href="http://blog.shareresults.com/?p=743" rel="bookmark" title="ROI in a Recession">ROI in a Recession</a> - ShareResults Blog</strong>
<strong><a href="http://blog.advaliant.com/2008/10/opportunity-can-be-found-in-rough-times/" title="Opportunity Can Be Found In Rough Times">Opportunity Can Be Found In Rough Times</a> - Advaliant</strong>
<strong><a href="http://www.grokdotcom.com/2008/10/10/online-marketers-can-weather-the-financial-crisis/">Online Marketers Can Weather the Financial Crisis</a> - Grokdotcom</strong>
<strong>And here's one for all the bloggers in the audience.<a href="http://www.copyblogger.com/">
How the Financial Crisis Benefits Bloggers</a></strong> <strong>- Copy Blogger</strong>
Below are a couple good quotes from the Grok article above.
<blockquote><strong><a href="http://www.grokdotcom.com/2008/10/10/online-marketers-can-weather-the-financial-crisis/">Innovate Your Way Through</a></strong> - FutureNow, Conversion Rate Specialists
"In a good economy, the rising tide lifts all boats. In a down economy, you’ll quickly know how good you really are. And let’s face it, we could all get a little better, right?"
"Conversion optimization basics may no longer be working or working less well. You must innovate your way through."
<strong>"Stay focused on your customer first, not on the market."</strong></blockquote>
I really like that last point and the following thoughts are geared more toward eTailers. Instead of only thinking about the bottom line, think about how you can improve the customer experience and stand out from the rest. As consumers face reduced service from so many companies due to cut-backs - use this time to make your company really stand out with increased service.
As everyone else is leaving customers on hold and cutting back perks - start giving a little thank you gift with purchase or a follow-up thank you call, with no selling or pitch, simply "we appreciate your business" <font color="#ff6600"><strong>Increase your positive mind share now and when the economy turns around you'll be on top with increased market share.</strong></font>
Do you have any other ideas or have you seen any good relevant articles???
What do you think?
As I was researching for the story I decided to add some other great resources for recession-proofing your online marketing and blogging. Grok has some GREAT actionable tips including the free whitepaper to the left!
<strong><a href="http://blog.shareresults.com/?p=742" rel="bookmark" title="Affiliate Strategies for a Recession">Affiliate Strategies for a Recession</a> - ShareResults Blog</strong>
<strong><a href="http://blog.shareresults.com/?p=741" rel="bookmark" title="Making a Profit Online during a Recession">Making a Profit Online during a Recession</a> - ShareResults Blog</strong>
<strong><a href="http://blog.shareresults.com/?p=743" rel="bookmark" title="ROI in a Recession">ROI in a Recession</a> - ShareResults Blog</strong>
<strong><a href="http://blog.advaliant.com/2008/10/opportunity-can-be-found-in-rough-times/" title="Opportunity Can Be Found In Rough Times">Opportunity Can Be Found In Rough Times</a> - Advaliant</strong>
<strong><a href="http://www.grokdotcom.com/2008/10/10/online-marketers-can-weather-the-financial-crisis/">Online Marketers Can Weather the Financial Crisis</a> - Grokdotcom</strong>
<strong>And here's one for all the bloggers in the audience.<a href="http://www.copyblogger.com/">
How the Financial Crisis Benefits Bloggers</a></strong> <strong>- Copy Blogger</strong>
Below are a couple good quotes from the Grok article above.
<blockquote><strong><a href="http://www.grokdotcom.com/2008/10/10/online-marketers-can-weather-the-financial-crisis/">Innovate Your Way Through</a></strong> - FutureNow, Conversion Rate Specialists
"In a good economy, the rising tide lifts all boats. In a down economy, you’ll quickly know how good you really are. And let’s face it, we could all get a little better, right?"
"Conversion optimization basics may no longer be working or working less well. You must innovate your way through."
<strong>"Stay focused on your customer first, not on the market."</strong></blockquote>
I really like that last point and the following thoughts are geared more toward eTailers. Instead of only thinking about the bottom line, think about how you can improve the customer experience and stand out from the rest. As consumers face reduced service from so many companies due to cut-backs - use this time to make your company really stand out with increased service.
As everyone else is leaving customers on hold and cutting back perks - start giving a little thank you gift with purchase or a follow-up thank you call, with no selling or pitch, simply "we appreciate your business" <font color="#ff6600"><strong>Increase your positive mind share now and when the economy turns around you'll be on top with increased market share.</strong></font>
Do you have any other ideas or have you seen any good relevant articles???
What do you think?
