Re-package Your Best Content for More Exposure (and Links)

[djbaxter]

Re-package Your Best Content for More Exposure (and Links)
by Ann Smarty
January 21, 2011

A couple of weeks ago I did an article at our BlueGlass blog on the 3Rs of *really* great content. The third “R” was about smart re-packaging or re-purposing your content which obviously requires more information and clarification.

Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it.

Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article even further. You expose it to new audiences; you allow to download it and save for further reference.

Repackaging is one of the most powerful content marketing tactics. It does require time, effort and inspiration but it pays back with more exposure, links and recognition.
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See also:

3 Cool Uses of Xfruits | Search Engine Journal
by Ann Smarty
February 9, 2011

Turn Your Blog into an eBook
The handy RSS to PDF feature lets you quickly re-package your blog into the eBook almost with one click of a mouse. Just provide the future document name and your blog RSS link.

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