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Ranking or Traffic

@Brianvoges ,
Business does not depend on either traffic or ranking. Business depends on your quality and price of your product / services. Based on this you get traffic on to your website. Based on the traffic you get better ranking on google / alexa and other websites. Hope this helps ...
 
Both traffic and ranking are inter linked to each other. Ranking is like success and traffic is the efforts. When your keep strong efforts then success knocks your door automatically.
 
Both Equal, but the thinks is if you get more traffic automatically Rank will come and its matter factors you should consider.
 
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