Hello all!
I'm new here but I have a simple question. I've been doing online advertising for some of my offers now for a little over a year so I understand the email game the best (not spamming). The affiliate marketing is new to me and I have a new site coming out soon and I am looking at all of my options and here is my question to the affiliates.
Would affiliates rather work directly with merchants themselves in an affiliate program or do affiliates actually prefer having a middle man like linkshare or someone who facilitates everything?
My personal preference as the AM for my company is to work directly with affiliates. that way affiliates have a direct contact with me and there is no middle man taking a piece of the bounty.
So tell me am I wrong in my thinking? I have heard it both ways, and am trying to get clear on whether to just manage it in house or to go with a 3rd party.
Any input is appreciated!
Paul
I'm new here but I have a simple question. I've been doing online advertising for some of my offers now for a little over a year so I understand the email game the best (not spamming). The affiliate marketing is new to me and I have a new site coming out soon and I am looking at all of my options and here is my question to the affiliates.
Would affiliates rather work directly with merchants themselves in an affiliate program or do affiliates actually prefer having a middle man like linkshare or someone who facilitates everything?
My personal preference as the AM for my company is to work directly with affiliates. that way affiliates have a direct contact with me and there is no middle man taking a piece of the bounty.
So tell me am I wrong in my thinking? I have heard it both ways, and am trying to get clear on whether to just manage it in house or to go with a 3rd party.
Any input is appreciated!
Paul