Push Notification Campaigns in 2025
- Thread starter Tomarques
- Start date
Garyman
Active Member
2025/26 is all about In-Page Push IMO. Classic push is getting crowded, but I’ve been scaling some crazy volume on AdMaven’s In-Page inventory lately. The CTR is much cleaner and it bypasses a lot of the usual browser restrictions. Definitely worth a split test if you’re looking for fresh T1 traffic.
push is still alive, but it’s very offer-dependent. cpms did drop in a lot of networks, but volume quality is more mixed now, so you really need to segment hard by geo, device, os, and subscription age.
classic push still works for things like gambling, dating, sweeps, utilities, and some nutra, but creatives burn fast and you need constant refresh. in-page push is definitely cleaner right now since it bypasses a lot of browser restrictions and feels more like native inventory.
what matters most is funnel. push traffic is impulse traffic, so prelanders, quizzes, and fast-loading pages convert way better than sending straight to an offer.
if you’re testing today, treat it as a volume and optimization game, not a set-and-forget channel. the buyers who are winning are the ones rotating creatives weekly and cutting placements aggressively.
classic push still works for things like gambling, dating, sweeps, utilities, and some nutra, but creatives burn fast and you need constant refresh. in-page push is definitely cleaner right now since it bypasses a lot of browser restrictions and feels more like native inventory.
what matters most is funnel. push traffic is impulse traffic, so prelanders, quizzes, and fast-loading pages convert way better than sending straight to an offer.
if you’re testing today, treat it as a volume and optimization game, not a set-and-forget channel. the buyers who are winning are the ones rotating creatives weekly and cutting placements aggressively.
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