Push Back-to-school Sales Early Due to Economy

[Linda Buquet]

Back-to-school shopping is an important sales season for affiliates, second only to holidays and in some cases more important, depending on the affiliate's niche. Due to the economy and gas prices, more parents will be shopping online. Since the retail market is not doing well, many retailers are pushing hard to grab their share of school shopping and they are pushing earlier than ever.

I hope if you have a family oriented site, a Mom site or even more of a mall site, you have already gotten a jump on this. If not, tune into all the back-to-school sales and coupons your merchants may be offering and try to cash in. Smart Money has a good article.
<blockquote><strong><a href="http://finance.yahoo.com/family-home/article/105430/Retailers-Roll-Out-Back-to-School-Bargains-Early-This-Year">Retailers Roll Out Back to School Bargains Early This Year</a></strong>
"Heavy marketing and promotions geared toward teens, 'tweens and children during the back-to-school shopping season typically pay off handsomely for retailers. But to reap those crucial profits this year, stores will have to pull out all the stops...

With so many promotions to lure you into spending, it's important to stay focused on savings and stick to what you really need, says Gatti. <strong>He suggests consumers stay true to their shopping lists and take advantage of Internet sales, which not only show up earlier than in stores but also tend to offer a wider selection."</strong></blockquote>

 

[therankdirectory]

There is a lot that is effected by the gas prices and economy, and you can see it even in internet useage. If you have an alexa toolbar, or google pagerank toolbar, you can see the "Drop" that took place when gas peaked out. People don't have the money for the internet anymore, and you and I as webmasters are going to have to make an adjustment just like the school systems.

 

[cvos]

Thanks for the reminder. i see huge traffic spikes with holidays, most prevalent on my floral site.