Recently, we launched Badges for Push notifications. These are small graphic icons for your creatives and they were designed to help gain more user engagement and get more traffic. Our partners already launch campaigns with Badges, and guess what?
Their CTRs skyrocket by 20% and even 38%!
We have two such cases:
Vertical: Sports Campaign period: 22nd of March 2022 – 1st of April 2022 GEO: South Africa (ZA) Format: Push notifications Platform: Android, mobile Bidding model: CPA Goal
Vertical: Finance Campaign period: 23rd of March 2022 – 1st of April 2022 GEO: Brazil (BR) Format: Push notifications Platform: Android, mobile Bidding model: CPA Goal
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