PPC targeting options: locations/devices

[jeff88]

I'm setting up an adcenter campaign for a clickbank product that would be of interest to a worldwide audience.

I have no idea whether to target all locations worldwide, or just the U.S. or what.

Should I only be targeting desktops and laptops or also smartphones, mobile devices and tablets?

 

[david15923]

If your landing page is in english, I think that you should only taget countrys that speak english (canada, UK, EUA, etc.), and if you want to run mobile you should probably build a landing page for it foucusing on speed! They have super slow internet, and because of that an extra long sales page would take ages to load. Just my opinion