PPC Academy: Free one year course on Paid Search

[djbaxter]

Welcome To PPC Academy, A One-Year Paid Search Course
by Josh Dreller, Search Engine Land
Jan 11, 2010

Welcome to PPC Academy. For the next year, each week this column feature a post as part of an ongoing series on the best practices of paid search; a fifty-two chapter guide from start to finish covering all of the points needed to build, steward and optimize a paid search account. Even though this is meant to be a complete manual for beginners, there will be plenty of advanced tips and tricks for search veterans. As well, even if you?ve been doing paid search for some time, you may find this weekly column to be a good refresher course.

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Note: I am not affiliated with this site and I don't know anything about the author. I just came across it and thought it might be worth a look. If nothing else, the price is right. ~ Minstrel