POF's ctr's

[mastermind97]

How is .071 ctr considered on pof I am running anastasia date campaign. After 32269 impressions and 23 clicks I have lowered the bid from .41 to .21, no conversions. This is in total 8 hours. I am doing direct linking. Any suggestion

 

[Andy Haskins]

How many ads are you running?

Justin Dupre provided a cracking guest post for the POF blog a while back and this bit sticks out to me

"Here are my simple rulesets for running and optimizing PoF dating ads.

If Impressions > or = 1000 and Clicks = 0 – Pause the ad
If Impressions > or = 2000 and CTR or = the payout on the offer and conversions = 0 – Pause the ad or drop the CPM on the campaign and wait a couple more thousand impressions to see if it converts. If it doesn’t shut the ad down and look at your ad copy and offers.

Basically I want all my ads to have a .15% CTR or higher. Any lower than this and you will probably lose money hunting for conversions."

Check it out here

Me personally, always aim for 0.1+ too

 

[mastermind97]

Thanks Andy for the information. I am optimizing the new campaign and waiting for it to get approved

 

[Andy Haskins]

keep us posted on how you get on, if you have no luck we can see what the options are.

 

[mastermind97]

Rightly said Andy I had made a case study for this. Here is the link