I am using POF ads for last 4 months and spent over $10000. At the beginning as every one I failed like anything, once you understand what you are doing POF would pour money!! Lets see the 3 crucial things
1. Should not over test
I know, every gurus advice us to keep test, YES but over test kill your budget and confidence level at the beginning stage. Take 30 to 40 images test properly, wait for each ads to reach 2k impressions, you will find 3 to 5 winners. Start showing only those 3 to 5, out of them 2 or even 3 or 4 will die in couple of days, clearly 1 or 2 will stand out. Pick those images and start making money.
2. Landing page is important
Never direct link, it works for some lucky guys, USE Landing Page. Whatever message you deliver in your Ads copy must be established and strengthen in your LP. If you say "Single Millionaire in Texas want Divorced Women" in your Adcopy, your LP must contain a decent rich man picture and should clearly indicates his net wort is some $$ million. Got it? When user clicks your Ad he got convinced on 30%, another 70% brain wash you must do in your LP.
3.Learn to give up
Some angles or targets will not work. Its happened to every one, so give up those angles and start new campaign with fresh angle. There is no point of hanging with non-converting angle and spend $$$. Usually set a bench mark of at least 1 conversion during your test phase and break even during your optimization. If the campaign exceeds double the amount of your offer pay out and still not converting, then better give up that and try something new.
All the best.
1. Should not over test
I know, every gurus advice us to keep test, YES but over test kill your budget and confidence level at the beginning stage. Take 30 to 40 images test properly, wait for each ads to reach 2k impressions, you will find 3 to 5 winners. Start showing only those 3 to 5, out of them 2 or even 3 or 4 will die in couple of days, clearly 1 or 2 will stand out. Pick those images and start making money.
2. Landing page is important
Never direct link, it works for some lucky guys, USE Landing Page. Whatever message you deliver in your Ads copy must be established and strengthen in your LP. If you say "Single Millionaire in Texas want Divorced Women" in your Adcopy, your LP must contain a decent rich man picture and should clearly indicates his net wort is some $$ million. Got it? When user clicks your Ad he got convinced on 30%, another 70% brain wash you must do in your LP.
3.Learn to give up
Some angles or targets will not work. Its happened to every one, so give up those angles and start new campaign with fresh angle. There is no point of hanging with non-converting angle and spend $$$. Usually set a bench mark of at least 1 conversion during your test phase and break even during your optimization. If the campaign exceeds double the amount of your offer pay out and still not converting, then better give up that and try something new.
All the best.