Official PIN-UP Partners

[Alexey PIN-UP]

Alexey PIN-UP submitted a new resource:

PIN-UP Partners - Affiliate program that works on own offers of PIN-UP Casino and PIN-UP Bet

The PIN-UP Partners affiliate network began its work in 2016. The brand is actively growing and is currently operating in the CIS, Asia, and South America regions. PIN-UP Partners is a product affiliate program that works exclusively with webmasters on their own offers of PIN-UP Casino and PIN-UP Bet

• More than ten converting GEOs with exceptional localization and a comprehensive set of payment and marketing retention tools. Among them are Ukraine, Kazakhstan...

Read more about this resource...

 

[Alexey PIN-UP]

Buenos dias, amigos! We're here with great news:
Mexico is a hot new GEO that's open for your tests!

Details:

Minimum Deposit: 50 pesos
Payment models: CPA, RS, RS+
CPA: $30
Baseline: none
Bonus for players: 100% (120% in the first hour after registration) up to 8000 MXN + 250FS on deposit of 350 MXN or more

Already interested in trying it out? Message your manager and collect the most cream of the profits with PIN-UP Partners!
If you aren't yet our partner – sign up and start level up your profit

 

[Alexey PIN-UP]

iGaming in LATAM — the Shortcut to El Dorado

LATAM region is one of the most rapidly growing iGaming markets in the world and more and more affiliates choose to focus on the Latin America to get their slice of pie.

Who lives there and how much do they make?

The most popular iGaming products in LATAM region by country.​

iGaming favourites in Chile

Popular iGaming prodcuts in Peru

Hottest games in Brazil

Mexico’s favourite games and casinos

Average Conversion Rate of the PIN-UP Casino in Brazil per traffic source​

But conversion rate isn’t the only thing that needs consideration, as retention is one of the key factors that influence the CR.

And last but not least — the terms. As you can see PIN-UP Partners is ready to work with various traffic sources and provide flexible terms and conditions!

But how does one work with LATAM in reality and what are the results? Here’s a glimpse at the result achievable with the Facebook → TG channel (influencer) funnel :

To find out more about working with PIN-UP Partners — follow the link and sign up!

 

[Alexey PIN-UP]

EVERYONE'S CRUSH IS A CRASH GAME!

Recently, crash-games are all the rage in igaming: they’re crushing it with conversions and webmasters are raking in crazy profits. But why are they so wildly popular? Find out in our hot new article!​

The game is like a chart showing a plane’s movement. You can’t control where it goes, but you can see if it goes up or down. There are only two betting options and no buttons, so winning is based on luck, making the game more exciting. The provider offers a statistics section where players can see information on past rounds from the previous few hours. By doing some math and analysis, you can try to figure out when the next multiplier (like x50, x100, or x200) will appear.
In Crash-games, you can place two bets at the same time to lower your risks. You can cash out a larger bet at the start of the game and keep an eye on the smaller bet’s coefficient as it grows, trying to catch the most profitable moment.
Some well-known examples of Crash-games are: Aviator, Rocketman, JetX, Aviatrix, Spaceman.
Crash-games are the latest craze among online gamblers and it’s easy to see why:

• These games offer massive winning potential, with payouts that can go up to 100 times your initial bet.
• One great thing about these games is that they are transparently fair. They have a big and clear multiplier that shows you how much you can win and lets you bet on it. Most slots, on the other hand, have a multiplier that is harder to understand and see.
• Crash-games have top players who achieve high speeds or long winning streaks. This allows other players to compete with each other, and streamers can show their positions in the top rankings. This helps to create a sense of community, where people discuss the game and try to improve their results.
• The game’s mechanics are easy to understand for any player due to the minimal variety of media and limited number of winning mechanics, like in slots where there are only dozens, if not hundreds, of different winning combinations with varying pictures. These mechanics reference sports betting, making it easy for bettors to understand, as well as binary options and forex, making it easy for those familiar with them to understand.
• And here’s the best part: you get to decide when to cash out, which adds that element of “almost won” excitement. Plus, it’s all based on pure luck!

Now that we have comprehended why players enjoy playing crash-games, let’s explore their appeal to affiliates:

• It is very different from traditional slots. This eliminates the so-called “banner blindness,” attracting a lot of attention in advertising and engaging players who are used to ignoring classic slot machine visuals.
• Crash-games are designed to keep players engaged and many affiliates are using this to their advantage. There are many sources that offer winning strategies, which motivates players to get involved.
• Many platforms don’t filter out Crash-games, but they do filter out casino chips and slot machines. This means that it’s easier to get more traffic without much effort in almost any traffic source. Also, if you want to get even more players hooked, you can do live streams, emotional reactions to win, and give advice on how to win on Twitch and YouTube.
• Demo versions of Crash-games are a storehouse of creatives.

Talking about promotion tactics, the main source of media buying is Facebook. We suggest using influencer marketing to advertise, as campaigns through this method are more effective than promoting through an app or link.

All you need to do is create a Telegram channel and direct traffic from the campaign to it. Since the Telegram content is free from bans, you can post all sorts of content there, including gambling, like written articles with game tips, reviews, or videos. (To get the most out of the platform, it’s best to use different types of content) It’s easy to keep your audience interested in the game for a long time on Telegram, because they’re subscribed to your channel. And don’t forget to include your referral link and promo code!

Another promotion tactic involves using SEO and ASO traffic. It’s becoming increasingly common to find websites branded not for a particular product but for specific games. This is due to the quick rise in recognition of these games. These sites can be filled with descriptions of game rules. ASO is becoming increasingly competitive as this source has proven to be successful for quite some time. With the help of ASO techniques, apps can be promoted for specific requests and brand keys.
Let’s take a closer look at launching advertising through influencer marketing and analyze a real successful case of one of our partners. The numbers speak for themselves.

Let’s understand the key to success, as when working with other types of games, the marketing strategy may not work and the funnel could burn out. (Confirmed)

Besides the games, it’s crucial to concentrate on the brand you are promoting. Any brand aims to attract loyal players who will stick around for a long time. Without focusing on the brand, you may attract inexpensive players, have a low CPA, and see the funnel fall apart.
Let us give a couple of examples of landing pages for crash-games:

Also, here are some examples of converting creatives for promotion:

How PIN-UP Partners helps affiliates with promotion?
→ We refill accounts for big streamers at our own cost. To find out the requirements and conditions for refilling an account, please contact our manager. Please note that we don’t generate massive amounts of money on request, but refill the account with actual funds.
→ We offer dedicated landing pages and game demos that can be embedded into websites to drive traffic using game keys, including Crash-games. This significantly enhances the conversion rate.
→ Influencers can reserve a top spot among players and play Crash-games to showcase their reliability to the community, which significantly boosts trust and all advertising campaign indicators. This tactic works particularly well for influencer traffic from social media messaging campaigns.
→ We can create any promotional materials for the sales funnel, including landing pages, static and video creatives, and more.

Utilizing all the tools and features of the affiliate program can greatly enhance the chances of a successful campaign. All you need to do is create content using the available tools, advertise, and sell.

Crash-games are predicted to be a major trend in 2023 due to their increasing popularity. They have a high level of engagement and can maintain the player’s interest, making them an effective source of active traffic.
Let’s summarize the article:

1. Crash-games are expected to remain popular for another 1–3 years, until the audience loses interest. Currently, they are most popular in a few specific regions like India, Brazil, and the CIS region. In the near future, they are expected to become popular in Tier-1 regions as well.
2. Many platforms don’t filter out Crash-games, so it’s easier to get more traffic without much effort in almost any traffic source.
3. The best promotion tactic for Crash-games now is influencer-marketing.
4. PIN-UP Partners offers assistance with creating content for promotional purposes, including creating and managing accounts on our product, recording demos, showcasing top player charts with influencers, and producing all types of promotional materials for the sales funnel.

So, if you’re still unsure about promoting Crash-games, take this as a sign to start. Don’t hesitate to reach out to your manager if you have any questions — we’re always here to help.

 

[Alexey PIN-UP]

PIN-UP Partners is coming to SiGMA Americas!

We're thrilled to announce that PIN-UP Partners will be participating in SiGMA Americas, taking place from June 14th to June 18th in São Paulo, Brazil. This grand event brings together professionals and experts from the iGaming field, providing a platform for idea exchange and fresh opportunities for growth.

We will be attending as an exhibitor. Our representatives will be at the forefront, ready to engage and collaborate. You can find us at booth number A151 in the Transamerica Expo Centre.

But wait, there's more! As part of the event, we will also be hosting a memorable party with the creators of one of the most renown iGaming products of the last year! This event will serve as an exciting networking spot and a great way to engage with industry peers. To get an invite to this amazing party, reach out to your personal manager!

Don't miss out on this wonderful opportunity! See you in São Paulo!

 

[Alexey PIN-UP]

Exploring the nuances of Brazilian gambling with PIN-UP Partners.​

Going to Brazil for SiGMA, one of our goals was to research the Brazilian market. Because not all information about the iGaming market in Brazil can be obtained by conducting demographic, sociological, marketing and other types of research necessary to enter the market and adapt the product in it.

At SIGMA Americas, we met with iGaming experts in Brazil to get exclusive comments from them about various aspects of iGaming in Brazil, as some of them:

• Many years have been working with betting and gambling;
• Develop and work with local traffic sources;
• Work on developing a legal framework for regulating gambling in Brazil and simultaneously run a resource about casinos in Brazil;
• Has been consulting iGaming companies on all possible aspects of operations for 20 years;

We discussed regulation and player preferences with Magano Jose - President of the Brazilian Institute of [Legal] Gambling Business Regulation, Chief Editor of BNLData, participant in the project to develop documents of legislative regulation of gambling and betting in Brazil.

He shared with us his observations that Brazilian players tend to play in several casinos or sportsbooks at once, and the project of legalization and regulation of gambling, although it was launched 4 years ago, still has not gained any clear forms, so there is still a long way to go to full legalization. Speaking of traffic, it's not only PPC but also influencers, especially influencers!

To understand the target audience in Brazil and study their mentality, you need to study the local influencer market. Having attended several conferences in Brazil, I can confidently say that influencer traffic is one of the fastest-growing traffic sources in Brazil.

That's why it's worth taking a sample of influencers, both with large and small audiences, to study the approaches of influencers who work directly with the audience. Everything will be useful - the style of communication, promotions, presentation format, creatives used, and everything in this spirit. By conducting a comparative analysis, you will be able to identify the main techniques of working with the target audience, which you can use in your work, whether it's influencer or ASO traffic.

For example, the style of communication will help you work with mail sources, and the creatives they offer and approach can help with the FB funnel.

KARMA, Head of Affiliates AM, PIN-UP Partners

Speaking of player preferences, they choose Aviator, which accounts for the lion's share of all gaming traffic, as this game allows a person to feel in control of the situation, and Jogo de Bicho - one of the most popular local lotteries. Besides slots, bingo is also popular.

The formula is simple - animals, numbers, thrill. From paper cards to 'inspired' slots.

Pedro Lucas, an affiliate specializing in betting and earning from this vertical for 16 years, told us about the development of the Affiliate market in Brazil. As you can guess, he noted the rapid and confident growth of the market for both iGaming products and their promotion methods. After all, a lot can change in 16 years.

As for the traffic sources that work today, it's certainly media buying in all possible forms, from email and native networks to PPC in its variations. But influencers hold a special place in Brazilians’ hearts, this is the most effective and common source for promotion of various products, people trust them and are ready to play, to the point that some products adjust to influencers by launching a certain game.

Working with Brazil, it's important to understand the target audience and local realities. Due to the absence of a middle class as such and relatively low literacy, the trend towards the "American Dream" (from rags to riches, simply put) is spreading rapidly. Some influencers themselves not so long ago only dreamed of supercars, but today they gather thousands, and even a million audience, so the "Brazilian dream" is a reality that can be used in creatives.

In the end, there are two main factors in the popularity of influencers - convenient presentation in the form of pictures and video-audio, and the Brazilian dream visually. Moreover, players attracted through influencers become compulsive gamblers, as there is no advertising about responsible gaming in the country.

By the way, another country where influencers are popular for the same reasons is India (low literacy), but the competition in the Affiliate sphere is higher in India.

By the way, we are always ready to help our affiliates working with influencer traffic to build the most effective funnel - just ask your manager

Alex G – Head of Sales, PIN-UP Partners

Talking about traffic sources, we spoke with Alessandro Lisboa, the owner of an advertising network, who told us that advertising networks, as we understand them, are now actively forming and developing, especially those focused on gambling and composed of gambling and betting-oriented websites, blogs and other platforms.

Alessandro also noted that gambling and betting in Brazil is a social phenomenon, i.e., a player is happy to learn from a friend, colleague, or favorite influencer about a particular product and the possibility of winning there, so the need to scour blogs and review sites may take a back seat.

Thanks to this feature, in advertising where there is an opportunity to communicate with a player, you should create creatives "won? bring a friend". And in Brazil, reviews are insanely important. We work on the brand's reputation in Brazil, and it positively affects retention, and for webmasters, creatives with player reviews are additional opportunities in advertising and conversion.

Alex G – Head of Sales, PIN-UP Partners

Speaking about how to make money in Brazil, he noted the usefulness of creating your own social channels and working with local partners and companies,

According to Stefan A. Crystal - a consultant in the field of iGaming - the main difference of Brazil from any country in the world is the absolute dominance of the Portuguese language and a lively interest in lotteries, such as Jogo de Bicho and how games that have stylistic references to Bingo, Jogo de Bicho and lotteries show results.

Interest in lotteries can be confirmed by a simple observation at a conference: many providers came to Brazil not only with ultra-popular crash games but also with lottery games (some of which strongly reminded of the animal theme of Jogo de Bicho).

Of course, even the organizers won't be able to gather all the insights and revelations from the conference participants, but our small investigation of the trends and preferences of the market helped us understand several things to keep in mind when working with Brazil:

• They play not only slots here, and there is nothing to say about betting on sports (especially football) - last year 46% of the country's population placed a bet at least once.
• Influencers here are a must-have
• Bingo and lotteries are national hobbies only slightly inferior to football
• And Aviator and Crash games here gather the lion's share of traffic (especially with influencers)
• Only Portuguese converts here
• Retention work is key to success
• The CPA marketing market, as we understand it, has not yet formed in Brazil and some products are ready to offer a payment of $10 for a baseline of $10. We are ready to offer a rate from $20 for a mindep on Brazil.
• Remember that due to the lack of a middle class, players here will be the same - weak and high rollers, there is no third one.

It is worth noting that these are far from all the insights we found at the Brazilian SiGMA, and our salespeople can provide you with more useful information, so with our expertise and the highest level of reg2dep you will learn how PIN-UP Partners offers the best traffic conversion to $$$!

 

[Alexey PIN-UP]

Exciting July with PIN-UP Partners: Join Us at Affiliate World Europe & iGB L!VE!

Gear up for July as PIN-UP Partners team steps into two of the hottest industry events: Affiliate World Europe and iGB L!VE! As a key player in iGaming affiliate programs, we're thrilled to connect with the industry's finest, share insights and foster innovation.

We're prepping for Affiliate World Europe and can't wait to network with the best of the affiliate world. However that's not it, as we'll also be at iGB L!VE in Amsterdam, a hub for iGaming pros. We look forward to meeting new partners and giving a big hug to the existing ones.

Reach out to your manager to set up a meeting no matter where you are and we can't wait to see you there!

 

[Alexey PIN-UP]

RevShare 101.

"…1 player by the CPA model last year, could bring the webmaster more than $400,000 with RevShare. Just one player and the income has 5 zeros. Perhaps that's all you need to know about revshare" (Vitalii — Team Lead UA)

Funny fact: if you visit the PIN-UP Partners website, scroll down and click on the "Partnership Agreement" icon, you can get to the "Terms of the partner program" section and understand nothing. It's not about slow thinking or tangled words. You may own a large team and chop six-figure sums of bucks, but never test revshare. Why?

At a glance, we see a number of reasons:

a) An association with a second-rate payment model used as punishment for poor traffic;
b) Playing roulette: to start really profiting, you need to spend a lot of time;
c) RS is about playing in the long run, and you want money here and now.

Today we will resolve those issues as we asked the team leads of the affiliate and sales departments a few questions about revshare.
______________________
Eugene R — Team Lead Sales TG: @Eugene_pinup

1) How to properly calculate RevShare at PIN-UP Partners?

It's simple! Our formula is transparent:
((SUMbet - SUMwin)-(SUMbet - SUMwin)*0.1¹-SUM deposit*0.1²) * 40%

¹ - game providers fee*
² - payment systems fee*
* In some geos it may differ slightly, but most of the time it is 10%

To calculate the income by the RevShare model, you need to take 3 values from the general statistics in the affiliate’s dashboard: Total bets, Total winnings and Total deposits.
Income is locked at midnight for the entire past day, so when calculating, you need to exclude today.

2) When traffic is transferred to the RS model at PIN-UP Partners?

Do not perceive the transfer to RevShare as a punishment. Many top partners, especially with organic traffic, started and continue to work with us precisely by the RevShare model. The transfer from the CPA to RevShare occurs when the traffic does not meet our CPA KPI.
.
The meaning of the indicators is to measure the activity of the entire cohort of players, as well as to cut off obvious fraud and motive. And even rookie media buyers easily pass this KPI with a proper approach.

3) What's this KPI you have? Nobody else has it
The KPIs are convenient and reflect the overall activity of traffic. This way both we and the webmaster understand that the traffic is good and will play on and the scaling is possible. The KPI’s are rather straightforward:

Each month is divided into 2 reporting periods, 1-15 of each month and 16-end of the month, after each in 3 workdays account comparison is commenced and payout is calculated and paid.

Note that traffic is analyzed by the reporting periods, not by calendar month, to learn more check out the cohort analysis feature in the affiliate’s dashboard.

Traffic is assessed by feeds/sub2 not by each lead individually and the assessment is based on the following KPI’s:

1. RD ≥ FD (Number of recurring deposits (RD) must be greater than or equal to the number of first-time deposits (FD))
2. SumBets x3 SumDep (Sum total of bets must be three times the amount of sum total of deposits)

4) How stable is the income from RS at PIN-UP Partners?

There is hardly a single product with such a stable and, most importantly, unconditional income. This is facilitated by:
PIN-UP Casino and PIN-UP Bet being a monobrand. We value our reputation, both in front of partners and players. The user experience for the product is a key metric.
Unrivaled Retention Marketing. We work to ensure that the player's LTV is measured in years and decades.
Transparent statistics for the partner. The income on the RevShare model is so transparent that you can calculate it yourself. PIN-UP Partners assigns the player's registration to the partner indefinitely. Even if the player begins playing a year after a signup.

Vitalii — Team Lead UA, TG: @Vitalii_PIN_UP

1) Which traffic source is the most suitable for the revshare model?

Organic traffic — ASO, SEO, PPC — is the best fit. Players coming from these sources will bring the most profit. But you can experiment with anything. RevShare at PIN-UP Partners is the choice of those who want to earn from their traffic for a long time, not just at the moment of running a campaign.

2) What are the benefits of working by RS model at PIN-UP Partners?
We have created the most understandable, profitable, and loyal conditions for affiliates. And RevShare is no exception. The advantages of Revenue Share in our affiliate program:

1. Players are assigned to the affilaite forever.
2. One of the highest LTVs on the market. Players play for a long time, and therefore the income will also accrue for a long time.
3. No hidden commissions when calculating income by RevShare. The calculation formula is not a trade secret — it is familiarized before each and every new launch.
4. Clear player statistics. Not an obvious advantage, but clarity makes any abuses with income and the database of attracted players on the part of the affiliate program impossible.

3) Top 3 myths about revshare?
The main misconception is that the income in the affiliate program with 50% RevShare or even 60% will be higher than in the affiliate program with 40% RevShare.
There are no altruists in this business.
If you are promised something that simply cannot be paid in the long term, then you are being deceived at the very beginning. And this is not the best start to a partnership.

4) For how long will the partners receive income from RevShare?
The partner’s income from RevShare at PIN-UP Partners is accrued as long as the player plays.
______________________

Head of Affiliates AM, TG: @ff_feelfree

1) What is the maximum possible RevShare at PIN-UP Partners? How to negotiate it with the manager?

Our RevShare is a constant, always and 40% of the net profit of the product. In addition PIN-UP Partners also have a RevShare+ model, where there is a dynamic percentage. It depends on the number of active players in a month: the more players, the higher the percentage. With this offer, you can get a maximum of 50%.

2) What should happen with the partner's traffic in order for them to be denied transfer to RS?
We do not accept branded traffic by RevShare and only in this case do we refuse to transfer. If we close a period by CPA after a while the partner wants to transfer this traffic to RevShare, because they see the earnings on RevShare are more, the transfer is also impossible.

3) What is more profitable: RevShare or CPA?
It depends on the traffic. The higher the quality of the source and traffic, the more confidently you can consider working with RevShare — in the long run, it will bring more profit than CPA.
In addition to this, many teams are limited by budgets/turnover and when running traffic by RevShare, it becomes hard to calculate the economy and payments to buyers. Because of this, they often choose CPA, although they should have worked with RevShare. But, with us it is profitable to work both on CPA and on RevShare)

4) Are there GEOs and sources for which it is better not to work on RevShare?
It's better to avoid working with branded traffic by RevShare— we'll identify it, and we really don't want to impose sanctions on our partners
Regarding GEOs and sources: they can be "adjusted" almost to any needs of the product and the funnel can be worked out to such an extent that you will profit in any case.
Tests + maximum campaign optimization + correctly selected product + well-developed funnel = the guarantee of good and quality traffic that will bear its fruits.

RevShare Case
One of the most unusual cases was when a webmaster asked for a certain rate on CPA, which at that moment we could not offer, but pointing out and showing the advantages of working by RevShare, I managed to launch all his traffic at volumes on RevShare.
And over the period of one year, we figured out that for a year per deposit he got more than he asked for at the moment on CPA. And this is just for a year, and RevShare will be dripping for a long time The product is constantly improving, marketing is working non-stop with players, thus the LTV is growing, as is the profit of partners.
______________________
The aim of the material was to dispel webmasters' fears about RevShare. We tried to cover all the emerging dilemmas in the process of work, but if there are still subjects for discussion, don't hesitate and write to us directly on Instagram or in the comments)

 

[Alexey PIN-UP]

Hi everyone!

You probably already know that the AW Europe and iGB L!VE conferences have recently occurred! At this point, Harry Potter fans come into the chat. Remember how Hermione Granger used the flywheel of time in one part of the film and rewound it backward to gain more knowledge and attend two classes simultaneously? So here we had an equally difficult task: simultaneously being in Barcelona and Amsterdam. Undoubtedly, our managers are real magicians, but the company’s corporate code strictly forbids using magic outside the walls of PIN-UP Partners’ offices. So how did we solve this problem? Read our new article!

Preparation

Preparing for two conferences requires extensive effort. What to say, one conference is a large-scale and carefully planned process, and here all the actions must be multiplied by 2.

Despite the task’s difficulty, our event department coped with it 100%. The results of both events and excellent feedback from new and old partners evidence this. But the devil lies in the details, and we asked the heads of PIN-UP Partners about these details.

- This time, we had to send a team to two events at once. What principle was used to select those who would go to Amsterdam and those who would go to Barcelona?

- Actually, there was no unique principle of selection. Heads decided who would go where, and then the WSC corrected and finalized the lists. As far as experience shows, our managers do a great job regardless of the line-up we go to the conference
KARMA — Head of PIN-UP Partners

- Hi! This time our team had to attend two conferences on the exact dates. How difficult was it from the marketing department’s point of view to prepare for two events at the same time?

We were aware of the risks involved in attending two conferences simultaneously; these included the potential reduction in delegate numbers with a larger audience and the need to evaluate both conferences for the same level of inbound traffic. It was essential to position our stands correctly so that they were visible from all sides and no one could walk past. In addition, we developed a new internal incentive system for this event, but due to NDA, we have yet to disclose the details. But it worked well and helped us to achieve our goals.
Our merch was almost wholly dismantled on the first days of the conference, even though we brought much of it. This is further proof of how popular our merch is with the industry. In the future, we plan to expand our range of merch based on the results of the surveys we conducted. If you have any ideas, we look forward to hearing from you in our direct messages.
We were also able to set up arrangements for many things for next year. Look forward to lots of cool ideas from us at future events and beyond!
Stase Blitz — CMO PIN-UP Traffic.

iGB L!VE

We came to Amsterdam with a very excellent program:

- Lounge zone

- Emotion Scanner

- Merch from our sensational new collection

- A bar with delicious drinks

A few days before the conference, the stand preparation works started, and our managers gradually flew to the capital of the Netherlands from sunny Yerevan and other offices of PIN-UP Partners. But let’s talk about everything in order.

Lounge Zone + bar

Here everything was in the best traditions of the events from PIN-UP Partners. The main task was to create a space where any conference participant could enjoy comfort and exchange ideas in a relaxed and chill atmosphere. We tried to design the space with great attention to detail and create the coziest atmosphere possible, as much as it was possible, given the huge attendance at iGB, where literally every inch is charged with hard work.

Here everything was in the best traditions of the events from PIN-UP Partners. The main task was to create a space where any conference participant could enjoy comfort and exchange ideas in a relaxed and chill atmosphere. We tried to design the space with great attention to detail and create the coziest atmosphere possible, as much as it was possible, given the huge attendance at iGB, where literally every inch is charged with hard work.

The conference participants came to chat with our managers, have a rest, read work messages from messenger chats, and, of course, exchange ideas! Our managers won’t let us lie: we had several incredible talks with the industry tops in the lounge zone. All this took place to the accompaniment of affiliate cocktails specially developed for this event, a unique combination of ingredients reflecting the theme and atmosphere of iGB. Such a new look at classic drinks from PIN-UP Partners.

Emotion Scanner

The Emotion Scanner is not only a photo booth but also a myth-buster. After all, there is a stereotype that the Dutch are one of the least emotional people in Europe. This is joked about in various stand-ups and written about in some travel guides. But our emotion scanner says otherwise! Even though the Dutch are a minority among the visitors to our stand, they did not leave without a smile and a photo to remember!

Merch from the new sensational collection

Let’s not hide it: merch acted as a magnet for visitors to our stand. From the beginning of the conference, people started coming up to our guys and asking how and what kind of merch they could get. Everything was given away literally within minutes: T-shirts, stickers, caps, covers for phones, and laptops. That response is an incredible experience that can’t be forgotten! And, of course, when we see your photos with our merch — we are damn happy. After all, it’s not just a thing with our logo — it’s a story about how PIN-UP Partners becomes a part of someone’s style and personality. Thank you!

Impressions from the iGB L!VE Conference

It was awesome! It is always a pleasure to attend an event that gathered leading professionals and experts in the iGaming industry from all corners of the world. We would like to express special respect to the conference organizers, who did everything for the comfort of the participants! The rich program resulted in new acquaintances, projects, and ideas, and it was no less pleasant to meet our old partners, whom we certainly missed! What do our heads think about the conference? Let’s give a word to Karma!

- Congratulations on your promotion! This is your first conference in your new position as Head of PIN-UP Partners. How did it go?

- There were no significant changes: I collected contacts, substituted for the guys, and communicated with the loyal partners. The only thing is that now I was responsible for the stand and the guys’ work on it. But it wasn’t too much trouble, as our team is very responsible.
According to the results, we broke the absolute record for the number of contacts this time. All the guys did an excellent job!

- What tasks do you set for yourself and your team in the foreseeable future?

- The main task for me is to increase the volume of traffic. I have no doubt that we will realize all of our plans. There are several restructurings, a lot of regulations and an increase in staff waiting for us shortly.

AW Barcelona
The only thing hotter than the temperature in the capital of Catalonia was the AW atmosphere. Thousands of visitors aimed at productive co-operation, the performance of our Head Of Sales Alex G, and as a super bonus Riddick came to the conference, which is an event worthy of special attention!

In general, you can draw endless parallels between Amsterdam and Barcelona: PIN-UP Partners team maximally charged for results, beautiful stand in both cities, the incredible demand for merch, and hundreds of contacts, but still, these conferences differed from each other!

Stand

Here, the story was similar to Amsterdam. All the same, they are stylish and conducive to productive work and networking. From the beginning of the conference, our managers got involved in the workflow and collected contacts. Dozens of visitors, old and new partners, we were delighted to meet! Not without star guests, well-known throughout the affiliate marketing industry.

A little bit of beauty!

An integral part of any PIN UP Partners stand are our models, who greet guests and add a touch of elegance and retro charm to the event’s atmosphere. You must agree that getting an initial consultation from beautiful girls is always lovely. No matter how you look at it, beauty in everything around you lifts your spirits!

Riddick is coming!

As we have already written above, Alexander Riddick visited the conference, which not only raised the mood of our managers but also caused a certain excitement among the visitors to our stand. Someone, for example, hurried to take a photo with Alexander.

Discussion

While the managers continued to collect contacts, we were waiting for the opening of the IGaming discussion panel, where Alex G took part in the discussion and spoke on the most topical issues of the iGaming industry! The speech was fascinating, and the audience enjoyed following the debate. Moreover, the topic was relevant to the affiliate world “Discover insights and features of Facebook and Google Ads 2023”. The speakers discussed the latest insights and innovations these two largest advertising platforms offer advertisers and marketers.

Impressions from AW Europe

These few days have flown by. This is often the case when immersed in a process you enjoy! This was the case with AW. The conference’s atmosphere deserves special attention: it was energetic and inspiring. It’s always lovely to meet like-minded people who share a passion for the iGaming industry and strive for its development.

What impression were the guys left with? We asked our CMO, Stase Blitz, and Head Of Sales, Alex G, about the event’s results.

- You were in Barcelona. How would you rate this AW conference?

- It was boiling on the first day! Those who were at the conference will understand me. We didn’t expect so many incoming leads. AW Barcelona is a flagship project among AW conferences. We are incredibly pleased with the quality of work with the AW team. Our stand was the biggest, brightest, and most visible! It is worth noting that our stand was the entry point for networking at this conference. People said, “Wow, you have a really cool stand,” and networking began.

- What plans do you and your department have for the rest of the year?

The plans are Napoleonic. We want to grow x3 in terms of team size. We seek marketers, designers, SMM managers, and event managers. You can drop CVs to me directly on telegram @stase_pinup and Instagram @stase.blitz. Be sure to attach your CV and portfolio!
We will also expand the vector of our work. Very soon you will see significant changes in the company! And also ahead of us are 3 large-scale events that have never been held! Details will be published on our social networks.
We will also focus on product marketing and various online activities. There are a lot of exciting things ahead!
Stase Blitz

- What were your impressions of the conference? How was the discussion?

- This time, the discussion was incredibly excellent! Speaking on a big stage is a pleasure, and communicating with such pros is incredible! We prepared thoroughly by putting together a list of questions based on the experiences that everyone in the iGaming market faces, and Haran (moderator) built a cool discussion around them. We hope our presentation will help many people make even more money

- You’ve been talking about Google/FB Ads insights for 2023. Would you share a couple of them?

- We talked about trends. The influencer traffic trend will continue for the next three years. All the panelists agreed on that. As far as Google is concerned, the share of licensed brands and campaigns for them will grow a lot shortly. Advertising for spending and advertising “in white” will be very, very popular

Alex G

Results

These two days will be remembered for a long time. Thank you to everyone who visited our stands, and thank you to our managers for the work done and the new record! We will see you again very soon! Follow updates and announcements on our social networks!

With much love from sunny Barcelona and foggy Amsterdam.

Your PIN-UP Partners team

 

[Alexey PIN-UP]

PIN-UP Partners diaries:The Dark Knight of Affiliate-marketing

It's time for another exciting edition of "PIN-UP Partners diaries". This time, our charming interviewer, Daria Komenda, had a chat with Alexander Starovoitov, co-owner of "Marsa Team." We're sure Alex's personality will captivate everyone. Let's go!

Daria Komenda: Hello, dear readers! Finally, I'm fulfilling the long-promised interview with our wonderful friend and fantastic partner – Alexander. How are you? What's new?

Alexander Starovoitov: Work, home, and workouts.

D: The gym?

A: The gym and the pool are my long-time passions. I've been keeping myself in shape for a long time.

D: How did you get into affiliate-marketing?

A: It was in 2015. I was developing Instagram public pages. We had a large network with a multimillion audience. The main income came from selling advertising in these pages. At some point, I noticed that affiliates were promoting certain products. It sparked my interest, but at that time, I didn't understand anything about it. There wasn't much information available, just like now. So, I started researching on my own: chats, groups, places where everyone discussed these things.

I learned about affiliate programs and that they had referral links. So, I took some links, uploaded certain offers – the classic approach. But I still had zero experience, and then one of the owners of a public page happened to be selling courses. A guide on working with partnerships costs 6,000 rubles. I even managed to negotiate with him and got it for 5,000.

That's how I started my journey through public pages, Instagram, and sales. From there, I learned about affiliate marketing, spam, and so on – that was my first experience.

D: What was the most challenging part in the beginning? What problems did you face?

A: Everything was standard: what are proxies? How does everything work? What are these complex terms? There was no foundation. I gathered information bit by bit and assembled it into comprehensive knowledge: anti-detects, proxies, I gained experience, which I then transformed, developed, and passed on further down the chain.

D: When did you start feeling comfortable, like a fish in water?

A: That was a long time ago... but by 2019, I was already an established, so to speak, seasoned professional. The period from 2015 to 2017 was all about realizing my career path. At that time, I had parallel online and offline businesses.

As for how I got into advertising – my business needed advertising, and there were few good specialists in the market. I honed my skills and delved into targeting. Through my mini-projects, I learned about crafting appealing content to engage the audience. The knowledge I gained was then applied to affiliate-marketing. I already knew how to engage and convert the audience.

D: That's an impressive experience. I must admit, I don't think there was as much information available back then as there is now.

A: There was absolutely nothing at that time. Now, there is so much information that you can just take it and get started. The question is, do you want to?

D: ...and are you willing to invest the time.

A: Exactly, there's a lot of information. Why some people succeed while others don't – it's because some know how to process information, and others don't. But there's plenty of information available. Taking courses now probably isn't necessary.

D: You used to work with physical products, but now you're in iGaming. Why this vertical, and why did you change it in the first place?

A: Well, I personally enjoy placing sports bets. I noticed that there was a market where some bookmakers were being promoted. I realized that players spend a lot of time analyzing matches and waiting for specific events. All of this interested me, and I also understood what partnerships, referral links, promo codes, etc., were. It was easy to test betting, so I gave it a try.

In the beginning, it was RevShare. It was back in 2017, but we still maintain this working model. I gradually evolved: shifting from one traffic source to another, trying different combinations and approaches. That's how we eventually arrived at the current state.

D: Did you have any pivotal moments? Moments when you wanted to leave affiliate-marketing and start an offline business, for example? Or did you ever think about disappearing into the woods like a hermit?

A: There were moments like that. Every person sooner or later analyzes what they would like to do. At the beginning of my journey, I didn't consider it as my main activity. Offline clients, calls, and sales were running parallel to my tests. It was a hobby for me, where I practiced my skill of attracting clients directly from paid advertising.

Then I started asking myself specific questions, particularly about what I wanted to do and in which field I wanted to grow. Affiliate-marketing interested me. At some point, I decided to focus on this direction because I found joy in it.

D: I admire people dedicated to their work. But let's go back to your past life. You had other businesses. If affiliate-marketing didn't suit you, what would you have pursued instead?

A: Considering my current knowledge, I would have only considered online fields – maybe IT and related products, like mobile applications. Perhaps, I will eventually come to that. But for now, I don't want to spread myself too thin, nor do I want to rush ahead, as it could be risky.

I concentrate on what brings results. You can run after anything, but there's no guarantee it will take off. By the way, I didn't realize this earlier, but with experience comes an understanding of what needs to be done.

D: Now you're a co-owner of Marsa Team. Could you tell us how the team was formed?

A: Yes, it all started with my own journey. I achieved certain results, but I needed to move forward.

I attended an event in Minsk around 2020. There, I met Victor, a partner and a long-time acquaintance. I saw that he had great skills, so I proposed that we develop together: rent an office and embark on a more serious path. Victor supported the idea, we joined forces, and the team was formed.

D: By the way, Victor is here too, just off-camera, sending greetings. Tell me, did you have any adjustments to make or did you immediately get along well?

A: There were no major adjustments needed; we were comfortable working together from the start, and there were no disagreements. If either of us is wrong, we always discuss it and come to a mutual decision. We understood what we were striving for, shared common values and views, which made us even stronger as a team.

D: It's great when people find like-minded partners, especially when they are co-owners. What's more important for you in an employee: soft or hard skills?

A: Hard skills. In our industry, basic hard skills are necessary: being a proficient PC and internet user, understanding how things work. Yes, some skills can be learned during the training process. But I believe that an employee should have a certain mindset – a "techno-informational-mathematical" mindset. They should be able to analyze their work and actions. Unfortunately, not everyone possesses this.

D: What skills should an owner have to build their dream team?
A: An owner should be decisive, willing to take risks, and not afraid, at least when it comes to creating a team.

D: What would be a trigger for you to part ways with someone on your team? Did you face any challenges in the early stages of building the team? Or are there any current issues?

A: I cannot tolerate betrayal and theft. I instill the idea of family within the team. If misunderstandings occur, I always welcome open conversations with direct questions: what doesn't satisfy you, what do you want to improve? I am open to my team and value each individual.

I also make mistakes at times, and I encourage feedback, which allows me to reconsider my opinions. The most important thing is – no leaks of budget or breaches of trust.

D: Do you organize team-building, training, and corporate events?

A: Even though we can only gather some of the guys, we do it whenever possible — entertainment for New Year, specific dates, just a desire to drive a buggy.

D: Are most of the team international?

A: Yes, different CIS countries.

D: What kind of traffic does your team work with?

A: Mostly Google and FB. We try other directions too, but the focus is on the primary Google sources

D: Why these? FB, for example, storms 24/7.

A: Any source is stormy: everywhere you look for new approaches and struggle. Google and FB are global sources, presented in big amount of countries.

D: When you went into gambling, which affiliate did you immediately look at?

A: We try to work with direct advertisers. If we take a partner, it is crucial to have a systematic approach, fast support, and quick payouts. It is also important to strive for "win-win" conditions so that the affiliate is satisfied with the traffic and we are happy with the requirements. We also work with resale when there are no direct offers. The main thing is fast support, so the offer stays fresh for three days while they bring it to you.

D: Have long responses and unsatisfactory rates burned you?

A: The market has tightened up, but I have many stories. We would need one more interview to list them all.

D: Why do you work with PIN-UP Partners? What attracted you to the program?

A: Systematic. Everything works clearly. They explain KPIs right away. They deliver quality traffic to the advertiser, but they don't forget about affiliates. It's great, we even had calls with managers. "PIN-UP Partners is top, by many of the criteria I outlined earlier.

It sets a certain pace that other advertisers are pulling up behind. Competition that works to the benefit of the market.

D: You're a father of two and a wonderful husband. You broadcast it all very well on social media. How do you balance work and personal life?

A: My family is very important to me, so I try to devote time to it. I only sometimes get full-time, but I have weekends. I also give time to my wife and children after work. These people are always with me in any situation. I love, appreciate, and respect them very much.

D: "PIN-UP Partners!" Apart from the pool and sports, how else do you relax? What are your hobbies? What is your ideal day off?

A: I love activities: wake surfing, snowboarding. I love going out with my family, even on short trips: the countryside, a small house in the woods. I like gaining energy from nature and returning with new strength on Monday. When you get tired of everything, you can watch a TV series.

D: Are you more in favor of your family or your career?

A: Probably more for work. An average man is more in favor of his career. A woman, on the other hand, is more for her family and family heart.

D: Dasha has left the chat

A: It's clear that everything is individual, but in my worldview, it is. I have time to myself.

D: Do you have aspects of your life you'd like to change? Or is everything going the way it's supposed to go?

A: Right now, everything is fine. I have a straightforward daily routine: get up, train, have breakfast, go to work. After training, I am energized, full of energy to work.

D: I don't understand how you go to the gym in the morning! Everyone I ask says they go in the morning.

A: There is a moment my whole life has always been like that. I was a professional swimmer, and the first training session started at 6:30. I would get up at 5:30 to put something in my mouth and go for some kilometers.

On top of that, I have four years of "barracks position," where I also get up at 6:30. Sometimes, I get up without an alarm clock.

D: That explains a lot. I used to train the other way around in the evening.

A: I stick to what energizes me. I catch that state, analyze it, and never escape it again. Everyone has to find what they get high from. I get high from constant movement. I can't lie down.

Rarely, once in two years, I can sleep during the day when I am exhausted, but burnout is not peculiar to me probably because I love what I do.

D: Have you thought about moving somewhere else? Thailand or Dubai?

A: Sometimes. When I go somewhere, I ask myself, am I ready to live here? Thailand, Bali - I relax in warm places and it makes it hard to concentrate on work. I'll move there when I find a city where I can see myself and my life.

D: Can you give any advice to both beginners and pros?

A: Never stop. Once you've chosen a path, follow it, whether hard or easy. Everything will work. The question is, how much do you want to? Our sphere is full of tests.

D: Alex, thank you very much.

A: I liked everything too, thank you!

What an exciting interview! Once again, we thank Alex for taking the time and engaging in such an interesting conversation. We always love chatting with our loyal partners and are ready to offer the best terms. Get in touch with our manager to discuss favorable conditions

 

[Alexey PIN-UP]

Huobi is blocking wallets: we delve into the reasons and find alternative solutions​

It is no secret that affiliates are increasingly choosing cryptocurrency payments. Firstly, it is convenient. Secondly, it is safe. Thirdly, a high percentage of people invest part of their income in crypto, and therefore the problem with commissions for fiat disappears.
Nevertheless, there is the other side of the coin. Recently, we have seen partial blocking of payments to our partners’ wallets opened on the Huobi exchange. Even though, on our part, we do everything possible to avoid and solve this problem, it is better to protect yourself in advance. This article will help you find alternative sources to store your cryptocurrency assets.

What is Huobi?
Huobi is one of the world’s major crypto exchanges. It was created in China in 2013 and initially specialized in trading on the local market, allowing transactions only for Chinese citizens. Subsequently, the exchange opened up to the world, and the head office moved to South Korea. One of the main features of Huobi is its huge trading turnover.

Have there been problems with Huobi before?
No, there have never been such problems in the context of our work. Webmasters have always received money, but in other aspects, the exchange has performed poorly over the past few years. For example, in 2021, a barrage of criticism hit Huobi when it became known that it had a huge leak of user data.

What is going on with Huobi now?
The exchange is in a decent fever if we study information from open sources. Since the beginning of January, various niche media have reported that the business will collapse pretty soon, and one of the most essential Bitcoin analysts, Willy Wu, called Huobi a “walking disaster.”
The exchange’s liquidity in BTC is falling every month. Same story with assets in Ethereum and USDT. What else? Huobi fired 20% of its employees at the beginning of the year. Also, there is a piece of information about the exchange’s unprofitability during the last 4 quarters. All in all, it sounds very worrying.

What is the reason for wallets being blocked?
Likely, the rumors that China has launched an investigation into Huobi’s activities are true to some extent. Some even say that the Chinese police have arrested the exchange’s founders. However, Huobi denies this information in every possible way.
After comparing all the risk factors, we strongly advise against using this exchange. Even if you avoid being blocked, the risks of Huobi living out its last days are incredibly high. So move your assets to another platform. Which one? Let’s find out further!

What is the safest way to keep crypto?
In fact, there are several options: the first — alternative exchanges, the second — hot wallets, and the third — cold wallets. According to many crypto owners, the safest is the last option.
Pros and Cons of the most popular crypto exchanges

Binance

If you are interested in crypto, you have 100% heard about Binance. It is the largest crypto exchange at the moment. The large selection of coins, trading tools, and passive income attracts many users. However, we only recommend using Binance if you want to see a message from support one day asking you to confirm the origin of your assets. Binance is exceptionally radical in its anti-money laundering policy and high-risk operations and blocks accounts “on a one-time basis.”

Coinbase

The second largest crypto exchange in the world with a similar feature set to Binance and 80+ million active users. The distinctive part of the exchange is its strict adherence to the laws of regulators and the presence of a license in many US states. We recommend using something other than this exchange due to the high risk of your account being blocked.

Calypso

An easy-to-use service that we prefer to work with. An essential factor is that we are in constant contact with the project’s support team and can solve difficulties, if they arise, extremely quickly. We recommend this service for receiving payments from PIN-UP Partners.

Kraken

Kraken is one of the oldest players on the market. It’s been operating since 2011. One of the main advantages of Kraken is its security. So far, there is not a single case of hacking user data. Also, note the high liquidity and low trading commissions. The only problem waiting for us here is the risk of a blocked wallet. Kraken has almost the same anti-money laundering policy as Binance. So we don't recommend using it.

Bybit

A relative newcomer to the world of cryptocurrency exchanges. The date of the foundation is 2018. The head office of the company is located in Singapore. The number of active users at the moment exceeds 10 million people. Regarding security, Bybit is an exchange with a moderate level of trust. Cases of account blocking are less frequent than those of competitors. In general, the exchange is suitable for storing your funds.

Hot wallets: what’s that?

Hot wallets are commonly referred to as wallets connected to the Internet in some way. You can create a hot wallet both on exchanges we wrote above and on a specialized service that provides only a wallet. Such wallets allow users to store, send, and receive cryptocurrencies online conveniently. The main plus is the lack of verification (but not everywhere, as some exchanges and services will make you go through this procedure immediately or if you want to transfer your funds through P2P trading or various crypto deals

Blockchain Wallet

One of the oldest (working since 2009) and most trusted wallets. Currently, the number of users has exceeded 15 000 000 people. Let’s note the straightforward interface and tiny commissions. The main disadvantage of the wallet is the ability to accept payments in only two currencies: Bitcoin and Ethereum.

Trust Wallet

Trust Wallet is an extremely popular universal multichain wallet with many attractive qualities. Fiat integration, close integration with Binance, built-in staking features, and a user-friendly app await you here. Trust Wallet is a convenient solution if you don’t work with large amounts of cryptocurrency.

Exodus

A good wallet with the ability to exchange crypto within the wallet without third-party services. The only disadvantage of this solution is high commissions, which can be up to $5 and more. There are also minor issues regarding trustworthiness, but the wallet has been working stably for more than seven years.

Is it worth using hot wallets?
The number of wallets is dozens, all with +- similar functionality. We recommend using the most popular wallets and storing only a small amount of funds in one place.

What are cold wallets?
Cold wallets are a way of storing cryptocurrency offline that provides a higher level of security than hot wallets. The wallets themselves are physical devices (similar to USB drives). Since cold wallets are not connected to the internet, they are much safer for storing large amounts of cryptocurrency or long-term investments. However, cold wallets are less convenient, requiring physical access to the device to conduct transactions.
The market is very diverse, but here we will analyze and recommend only one solution for working with TRC20 tokens — the Ledger wallet. This hardware wallet guarantees the high reliability of your assets. The low cost of 60 euros and the very user-friendly mobile app must be noticed.

All in all, is it worth keeping the money in crypto?
Of course! In our business, cryptocurrencies are a convenient and safe solution. Among the many cryptocurrency exchanges, try to choose those which are as loyal as possible to high-risk assets and have a high level of trust. For example, Calypso. An alternative way to store is hot/cold wallets. Following the “don’t store everything in one place” is also important.
If you still have any questions, you can ask our managers. They will be happy to answer them!

 

[Alexey PIN-UP]

YOUR GUIDE TO LIMASSOL DURING THE SiGMA BALKANS
Limassol, nestled comfortably along the shores of Cyprus, exudes a vibrant energy and allure that positions it as one of the Mediterranean’s most dynamic and enchanting cities. It is a place where history gracefully intertwines with modernity, crafting an unparalleled destination that beckons travelers with its unique atmosphere, cultural richness, and culinary diversity.
And guess what? Our team is about to journey there to meet you at the iGaming festival — SiGMA Balkans & CIS! Our team will be awaiting you at Stand №079 — we’re already curating an array of activities to ensure these days are brimming with excitement! We’re looking forward to connecting with each one of you and suggest planning ahead for a meet-up with our managers.
KARMA — Head of PIN-UP Partners
Ganjina — Head of affiliates AM
Vitalii — Team Lead UA
Iryna — Affiliate Manager UA
Eugene R — Head of Sales
Ellen — Sales Manager
Sergey — Sales Manager
Alice — Sales Manager
Stase Blitz — CMO
Rimma — Head of PR & Content
Lana — Head of Event
Komenda — Team Lead of Production
True to our style, we’ve gone above and beyond in prepping for the conference — our stand is an absolute showstopper, featuring everything under the sun, complete with a stunning chill-out bar, a prime networking hub, and a designated interview zone.

Hold onto your seats, because we’ve got more in store! Especially for SiGMA Balkans & CIS, we’ve crafted an exclusive limited-edition merchandise collection that’s up for grabs only at this conference. But here’s the deal — be on your toes, as these goodies tend to vanish in the blink of an eye!
Staying true to our tradition, we couldn’t possibly leave our beloved partners hanging without a spectacular VIP bash!

The Scoop on IMMERSIVE PARTY: What’s the Buzz About?
Imagine a party where the line between actors and guests fades into oblivion. That’s the magic of an IMMERSIVE PARTY! These mind-bending events aren’t staged in conventional theaters with stages and seating areas. Instead, they unfold in the most extraordinary venues — think ancient mansions, abandoned factories, or even upscale eateries. And let us tell you, the location we’ve picked for this event is guaranteed to leave everyone utterly awestruck. The decor, the staff, and the cuisine are all meticulously curated to seamlessly align with the evening’s theme, ensuring a deeper immersion into the experience.
Our event planners have worked tirelessly on the setup and entertainment, meticulously crafted to transport guests into the heart of the event’s atmosphere. Now, we won’t spill all the beans yet — this soirée is the epitome of exclusivity, and the carefully curated program is strictly reserved for our VIP attendees.
Stay tuned, as we’ll soon be dishing out all the juicy details on our social media handles. Keep those eyes peeled for updates, because you won’t want to miss a beat!

These four action-packed conference days are set to be an exhilarating blend of information and inspiration. But here’s the secret sauce — we suggest extending your stay to truly soak in the city’s rich history.
And just so you can savor every moment, we’ve curated a Limassol travel guide. It’s your ultimate companion, packed with all the vital intel on must-see spots. Kalós orísate!*

Tracing Historical Footsteps: Iconic Sites to Explore​

Step back in time to discover the treasures of antiquity in Limassol. Begin your journey in the heart of history, the Old Town. Its charm lies in its cozy ambiance, narrow streets, and timeless architecture. Don’t miss the Limassol Castle, a true testament to history, offering breathtaking vistas of the city and the sea.

Seaside Strolls and Mediterranean Vistas
Take a leisurely stroll along the waterfront — an exceptional way to soak in the Mediterranean panorama and indulge in the invigorating sea breeze. Discover quaint cafes, tantalizing restaurants, and charming boutiques dotting the shoreline. It’s the perfect opportunity to relish in the azure views and grab souvenirs to remember this maritime escapade.

Culinary Delights Await: Where Taste Meets Artistry​

DO GRILL HOUSE by Punin
Embark on a carnivorous journey at this restaurant, where the art of presenting and preparing meat takes center stage. Elevating the culinary experience, it delivers a fusion of delectable flavors and visual enchantment that promises an unforgettable gastronomic adventure.
MIXOLOGY BAR by Punin
A gem in the city’s nightlife, this cozy corner is a haven for unique cocktails and refined ambiance. Indulge in the symphony of flavors within an atmosphere that whispers sophistication.
Columbia Steak House
For proficients of premium meats and exquisite decor, this venue will be heaven. Specializing in succulent steaks and fresh seafood, it’s a rendezvous for those seeking the perfect marriage of taste and aesthetics.
Limassol Marina
This district boasts an array of seaside restaurants and bars, each offering a panoramic sea view. Here, you’ll have the chance to sample Mediterranean (and beyond) dishes crafted with local ingredients, capturing the essence of the region’s culinary legacy.

Retail Therapy and Amusement Abound​

“MY MALL” Shopping Haven
If shopping is your ultimate pleasure, then this retail paradise is your haven. Discover a world of renowned global brands alongside local boutiques within this sprawling shopping complex.

Toast to Pleasures: Wine Bars Galore
Limassol, a haven for vinicultural enthusiasts, beckons with its wine traditions. Sample the exquisite Cypriot wines as you embark on a multitude of tastings in numerous wine bars. These cozy venues not only offer delightful sips but also evenings of conviviality. Among the remarkable establishments, PuninWine Cyprus stands tall, boasting an impressive collection of over 2000 alcoholic and non-alcoholic beverages. From exclusive alcoholic brands to rare collector’s gems, there’s a glass for every palate.
But that’s not all — Limassol boasts a kaleidoscope of nightlife options. Bars, restaurants, and clubs along the seafront come alive after sunsets, inviting all seekers of memorable nights to join the revelry. In this city, each individual will discover something unique and extraordinary, etching unforgettable impressions for years to come.

What else to do in Cyprus during the conference?​

Go to the Beach
One of the most comfortable and prestigious beaches within the city is Limassol Marina Beach. It’s located in the city center, next to the colorful Limassol Port where luxurious yachts and vessels dock. The beach has well-developed facilities: sunbeds, sun umbrellas, showers — everything you need. The cost of entry is around $3.
Watch Football
In September, the Scottish national team is coming to Cyprus, and there are some players worth watching. The leader and captain of the team is Liverpool defender Andrew Robertson. He’s quite a star footballer with 4 million followers on Instagram. However, the match will take place in Larnaca. To get there, you’ll need to spend about an hour by car or 1.5 hours by bus. But if you love football, it’s worth it!
Also, on September 2nd, Dmitry Punin’s club Karmiotissa will play their home match in Limassol. Despite being in the first league, they have former Marseille player Tomáš Hubočan on their roster. So, there’s something to watch here too.
Experience the City’s Nightlife
Limassol is famous for its numerous bars and clubs that attract both tourists and locals. Some interesting places to mention are Guaba Beach Bar, 7 Seas, and Breeze Summer Club. Overall, the city hosts plenty of exciting parties that will stay in your memory for a long time!

Essential Intel​

Here’s a rundown of indispensable apps:
- Cyprus Travel Guide: The official app of the Cyprus Tourism Organization. Find insights into attractions, events, restaurants, hotels, and more.
- Maps.me: An offline map app, perfect for situations with limited internet connectivity.
- Uber: For hassle-free transportation.
- Wolt/Bolt: Food and grocery delivery right to your doorstep.

Weather Report​

Early September in Cyprus tends to be pleasantly warm, with a milder touch compared to the scorching summer months. Pack lightweight clothing, sunscreen, and headgear to shield yourself from the sun. Also, toss in those swimsuits — the sea’s temperature usually hovers around 25°C and above.

Final Notes​

We’re eagerly anticipating your presence at SiGMA Balkans & CIS event! Be sure to drop by our Stand №079 — where you can chat with our managers, snag exclusive event merchandise (specially crafted for SiGMA in Cyprus ), and explore unbeatable offerings.
Ready those suitcases for an enthralling adventure! As we embark on a journey through a remarkable world of art, innovation, and style — welcome us to Limassol!
________
*Kalós orísate! — translated from Greek, it means “Welcome!”*

 

[Alexey PIN-UP]

The Story Behind the World-Famous Aviator

What you are about to read is an interview from a co-branded party hosted by PIN-UP Partners and SPRIBE that took place in Sao Paulo, during SiGMA Americas. While PIN-UP Partners may be a familiar brand to some of you, SPRIBE may not be. To put it simply: SPRIBE created the Aviator, which in term gave birth to a whole genre of Crash Games.

Interview with Gvantsa, Marketing Communication Manager​

Aleksandr: So, here I am with Gvantsa, one of the marketing executives of Spribe. Now we will talk a little more about the product (Aviator), its history, and its future. So, Gvantsa, how did one of the most influential products, some would even say revolutionary, come to be?

Gvantsa: Thank you for having me, first of all. We are glad to be your partners. Shortly about Spribe and its products, we are celebrating our 5th year on the market. And Aviator was one of our first games, launched in 2018. And it just skyrocketed right away.

At the beginning, it was kind of funny to convince someone that this was really a game. So it took a bit of time and effort to show and prove that this game really worked. So, in order to make it work, we just created a new vertical for the casinos, which is called “crash games”. And now, you know, it’s really popular. If you search it on Google in Brazil, it ranks in the top-10.

Among the first companies to partner with us was a Georgian casino. This was the time when we discovered that Aviator was the game that brought new users to all the games — it served as an anchor. Then we went to an ICE conference without a booth or big stand — we were walking around with an iPad, showing the game and telling the others it was an amazing game: easy, simple for new generations and kind of addictive (as you might know).

What makes it different from other games is that the user has a sense of control, and there is no luck element involved — the users just adore it. They know that the only one who is in charge is the gamer himself. That’s the secret sauce of the game.

A: So, how long did it take to code, to build, to test the game?

G: Actually, it was a long process — approximately a year. Our developers were working on it, and there were some bugs at the beginning — you know how this goes. We wanted to create the best design: eye-catching enough but not too complicated.

A: Is it true that the team consisted of three people? Like three guys working on a game for a year.

G: Yeah

A: They did believe in the dream…

G: Believing in the dream is the main motivation for any successful company. Sharing the same vision and believing that it’s going to work is the key. So we followed it.

A: When was the moment when you felt like — jackpot!

G: After the first event…

A: …you went to an ICE, holding an iPad…

G: …yeah, with an iPad we managed to get three new clients, it was hard though. But eventually it just took off. When you get the biggest clients, when you convince them, the others just follow naturally: “oh, wow, you’re with… them” — I am not sure, I may name the trailblazing companies.

Anyway, it just went naturally, and we were doing well with our PR campaign. The main idea was to educate our customers on what the crash game was, what it stood for, how easy it was to play.

For us, it really worked. As you know, there are a lot of competitors now., but we are in the prime — being the original game and the starting point.

A: How do you feel about having so many competitors-copycats? Basically, you invented a genre and vertical, and then there are hundreds of products right now. And some of the clones are really big.

G: We’re proud about it. If you have competitors or followers, it means you are very successful. That’s how it is, there are tons of games, which look alike to our own game and use the same mechanics. Yet, we feel proud, because we have invented something new, and they all want to belong to Aviator. They all want to have something similar. Besides just success, you feel kind of powerful.

At the end of the day, everybody just wants to play Aviator.

A: So, you’ve had this game for quite a while now…

G: …yeah, four years…

A: …what’s next for Aviator now? Any upgrades, modifications, perhaps Aviator 2?

G: There won’t be any Aviator 2, but some surprises are coming. It’s gonna have some additions to make it more engaging for the gamers — but I’m gonna keep it a secret. We are going to have a big launch for it — just wait a bit.

A: Is it correct to assume that Spribe has new upcoming games, new upcoming products for us: players, casinos, affiliates — everyone on the market, right?

G: We have a new game launching, pretty soon. It’s named Balloons, which works on the same mechanics, but it’s a single player. Our developers work on slot games, and we’re improving our poker — that’s pretty much of it. But we will think about something new for our partners and operators, sure.

A: What are your plans for the LATAM market? After all, we’re in Brazil, attending SiGMA…

G: Hm, that’s actually a pretty good question — why marketing, why here? As everybody knows, Brazil, especially in LATAM, is one of the biggest markets. Even though we are a B2B company, we plan our marketing campaigns, especially for Aviator, to make it more popular among the end users. I know this is not something we should be doing. But because we value our partners, we want to increase the game’s popularity for them, to increase the brand awareness, to establish that premium brand image that we have in Europe, as well in Brazil.

A: I hope this helps the affiliates, who run the offers…

G: I think that will be one of the main aims — to increase traffic volume for them. There is interest for the game from the gamers, which makes the affiliates happy too, I guess.

After all, the more people want to play it — the greater demand, which is to be satisfied. I hope our efforts help the affiliates, don’t they?

A: I hope so. Thank you very much, Gvantsa. Hopefully, see you down the road.

G: Thank you as well, thank you for having me here, and good luck.

Interview with Vitalii, Head of Event Marketing​

Aleksandr: So, here I am with Vitalii, Head of Event Marketing at Spribe. Hello, Vitalii, it’s a great pleasure to meet you here

Vitalii: Hello-hello, thanks for inviting

A: The party is rocking — it’s fire! Which is why we are here — it’s much quieter off the dance floor. Now tell me, what was the idea behind building a grand stand for one of the biggest Latin America conferences, focused on iGaming?

V: Well first of all, I’d highlight that this is the biggest event in Latin America (SiGMA Americas). This part of the world is selected because the market is huge, the Brazilian market is booming, and it’s very good that SiGMA managed to organize this event now. Regarding our strategy, as a game #1 in this country, we wanted to show our presence, highlight our achievements and our success — that’s why we went with a stand.

At the moment, we are developing our brand, making new visuals, changing its look. Now we have a brand-new plane, depicted on the stand. I hope it will become iconic soon, because it’s recognizable and beautiful. We just wanted to come and show ourselves, meet new people, and connect with them. Because when you meet people face-to-face, it’s a whole different level of communication, and we wanted to build the relationships with our partners in this part of the world.

A: How does this event, the whole event marketing campaign helps SPRIBE and Aviator to attract more players, more partners, basically everyone to make more money?

V: I think it helps in two ways. First of all, since our business model is B2B, it helps to connect with our partners, to show our brand, and to show how would we do it at the moment, and reconnect with them. Speaking about players, we’re talking on the channel, which is dedicated to affiliate marketing.

And guys, you’re the watchers, those who drive traffic to our game — the more traffic you drive, the better our game converts.

So we’d like to address this audience, our partners, and connect with them personally, as well as get closer to the affiliates, who help our brand to grow.

A: Throwing such a grand party in São Paulo, what was it like, what was achieved?

V: Basically, everything I’ve said so far — increasing the presence of our brand, showing how we care for the partners we work with, expressing our gratitude for the companies who help us to bring in new affiliates, and… exposing our soul.

Our company has a very special vibe, which is not easy to feel when you communicate with SPRIBE via emails. And having this amazing stand, photo zone, big plane, and huge party — it’s how we want to share our inner world with the people around us. How we want to share our vibe, how we want to spread our love to all who work with us.

A: Last, but not least, where and what to expect from you next?

V: Honestly, we are on world tour this year, so we have 10 shows around the globe. I just got back from Singapore two weeks ago, and now we’re in São Paulo. In three weeks we will go to Amsterdam, from which we’re off to Manila, the Philippines. In September, we are going to Barcelona. And, of course, the highlight among all the SiGMAs — Malta in November.

So, we will attend every iGaming show. If you want to come and say hi, know us better, connect with us — please, visit our stand, and we will have a good conversation with you.

A: Okay, thank you, Vitalii

V: Thank you very much for having me, guys.

 

[Alexey PIN-UP]

SIGMA Balkans/CIS overview​

The SIGMA Balkans/CIS conference, one of the most significant events in the affiliate marketing world, has recently finished. Traditionally, SIGMA gathered industry leaders, providing a unique experience exchange and networking opportunity. It was an incredible few days, so get ready for a recap of this fantastic event!

What went into our plans?

Here we go! A minute of insider information from PIN-UP Partners heads.

Network, network, and network again!

Networking is our everything. Every year at SIGMA Balkans/CIS, new projects appear from among iGaming, various payment systems, and other tools necessary for the comfortable work of PIN-UP Partners.

Catch the trend

SiGMA conferences are an excellent opportunity to analyze current trends and market dynamics. Keeping our finger on the pulse of the industry is an essential part of our job.

Taking home the awards

The fifth, but by no means minor, challenge was to win at least one award at the SIGMA. For us, this is not just a nice bonus to the trip but a significant recognition of the quality of our work by the industry.

Have a great party.

What can you do without a party? This time, the coolest Immersive Party was waiting for our partners! First time in the industry!

SiGMA Awards

Before the start of each session, SiGMA traditionally organizes a grand awards ceremony. The prominent representatives of the sphere gather in the hall to find out who has become the best this year. This time, we won two nominations at once: the workplace of the year (the whole team of PIN-UP Partners supports this choice) and the year’s marketing campaign (we support it no less).

These two awards resulted from months of hard work, strategic planning, and continuous support from our incredible team and partners. From the bottom of our hearts, we would like to express our gratitude to everyone who supported us on this challenging journey, from the moment of application to the voting process. Your support and belief in us made this win possible!

Stase Blitz

The PIN-UP Traffic marketing department’s Marketing Campaign of the Year award publicly recognizes our work. If we talk about the affiliate program, it means that the goals we set during the last year for marketing have been closed. We will never stop at the achieved result. Only big plans ahead!

The morning does not start with coffee

At 9 a.m., the SiGMA Balkans/CIS conference doors opened to welcome attendees. Behind the scenes, the incredible work that our Event Department had done the day before remained. The guys supervised the installation of the stand and engaged in many other tasks: organized a comfortable and functional workspace for our managers and created two cool smoking areas for visitors.

Top merch, once again

At the booth, our guests could see an updated line of merchandise. Since the first presentation, we have been actively receiving feedback from our partners. As promised earlier, we listened to it.

What was added?

• Stylish swimwear. Bikinis for girls and swim trunks for men
• Practical passport cover
• Summer silk suit (shirt + shorts)
• Panama (protects from the Cypriot sun better than SPF 50+)
• Comfortable banana

All the merchandise sold out literally within a few hours of the conference. And once again, we remind you that if you have any suggestions about merch, we would love to see them in our direct messages!

Happy Hour: affiliate marketing and cool cocktails

If you have been to Cyprus at least once, you know how hot it can get in the summer. Temperatures can easily reach 38–40 degrees Celsius. For our resident partners in the United Arab Emirates, such weather may not be new, but this heat has become a real challenge for those who are used to a temperate climate.

Fortunately, air conditioning and our bar became a real lifesaver for all those who wanted to refresh themselves! Refreshing drinks and delicious cocktails not only quench thirst but also help establish friendly contact with colleagues and partners, which is crucial for productive networking!

What about cool cars?

Branded cars in the new PIN-UP Partners merchandise style were waiting for visitors at the entrance. For newcomers to the industry, they could become a perfect illustration of what life is ahead of them if they make enough effort to achieve their goals, and for visitors from among car enthusiasts to please with their appearance! It should be noted that the event guests did not pass by and took pictures against the background of our branded cars.

Branded smoking area

For those who prefer to spend time outdoors or are simply tired of intensive communication in closed rooms, we prepared branded smoking areas where everyone could find their island of comfort. To make the stay in this zone even more atmospheric, we invited a DJ. Mini party right outside the walls of the conference! Sounds cool, doesn’t it?

Stase Blitz

SiGMA is one of the largest conferences in terms of organization and also in terms of complexity. Cyprus is an island, so it took a lot of work to implement our standard and non-standard requests, especially regarding logistics. Still, we did a great job.

I want to mention our smoking area. This time, it was something very fundamental. It was in the same demand as our stand. Incredible excitement at Immersive Party, 100% attendance, and dozens of messages in direct mail with requests to get to the event. And, of course, an exclusive set of merch, which we expanded significantly for SiGMA. We gave away several hundred units. Next time, we will bring more!

In general, we raised the degree of activity at SIGMA Limassol. Special thanks to Denis and Olga, the conference organizers, for their prompt support!

Karma

The conference was very productive for our team. We had dozens of great meetings with our existing partners. We shared ideas on how to make our projects even better. Add hundreds of new contacts from various spheres (not only affiliate marketing), and we have a great result, which will help us open new horizons for our business.

As for the event’s organization, everything was at the highest level. We received much positive feedback about our stand, merch, and, of course, the party at MIXOLOGY.

Immersive Party

This time, we prepared something unique for our partners — an exclusive Immersive Party. Preparations for this event began long before the conference itself, and the results exceeded all expectations.

Immersive Party is not just an affiliate party. It is a full-fledged immersion into an alternative reality, where every element is carefully thought out to create a unique atmosphere. The famous phraseology says: “the devil lies in the details,” and the attention to the most minor details made this evening special.

Our guests could enjoy specially designed drinks, the culinary team worked on an exclusive menu, and a show of dancers and a DJ set added a magical charm to the event. A special moment was an interactive performance with actors, in which the audience could participate by answering questions about love and money. Everything from the scents in the air to the special lighting and decorations created a unique atmosphere and made every moment unforgettable.

But what made this party special was the attendees! Thank you to everyone who shared this pleasant evening surrounded by the Mediterranean Sea!

Stase Blitz

We managed to create an atmosphere of warm networking and surprise the guests with completely unusual activities. The concept of an immersive show is about attention and interaction; we are just like that! As for the evaluation of the event, we focus on the excellent feedback from those who attended it!

Conclusion:
Unfortunately, those few days flew by. This is often the case when you are doing something interesting that you really love. However, we have a lot of exciting things ahead of us, and very soon, we will go to Barcelona, where we will be glad to see you again! With much love, PIN-UP Partners team!

 

[Alexey PIN-UP]

Jogo do Bicho-Inspired Game Arrives at PIN-UP Casino​

Jogo do Bicho, often referred to as "The Animal Game," has been an iconic fixture in Brazil's gambling scene. Its origins can be traced back to the late 19th century when an innovative zoo owner introduced a lottery where participants tried to guess the animal concealed behind a curtain. Over time, this game incorporated a unique combination: animals plus numbers. Participants can either place a bet on a number or its corresponding animal.

Throughout the years, this game is deeply rooted into Brazilian folklore, becoming enveloped in various myths and superstitions. To say that Jogo do Bicho is deeply entrenched in Brazilian culture would be an understatement. In a nation where soccer is nearly synonymous with religion, only the adrenaline of a World Cup final surpasses the exhilaration tied to the regular announcement of Jogo do Bicho results, typically at 2:00 PM. It can be argued that Jogo do Bicho rivals even football in terms of its popularity in Brazil. But up until now, no online platform had integrated a game drawing inspiration from this classic... until PIN-UP Casino stepped in.

Indeed, PIN-UP Casino has distinguished itself as the first in Brazil's digital gaming landscape to incorporate a game inspired by the essence of Jogo do Bicho. This adaptation, developed by iMoon, is now available for enthusiasts all over Brazil, offering them an opportunity to select five favorite animals and test their fortune.

The iMoon developers, with their meticulous approach, collaborated with Brazilian experts to ensure this adaptation stays true to its roots while delivering an immersive gaming experience. Starting bets are set at an affordable 1 real (≈0.2 USD), and with an enticing RTP of 98%, it's designed to captivate players. Furthermore, gamers have the flexibility to choose their animals or let serendipity decide for them, ensuring that everyone can engage with the game according to their preference.

The Experience of a Jogo do Bicho-Inspired Game at PIN-UP Casino​

Drawing inspiration from the legendary "Animal Game" or Jogo do Bicho, PIN-UP Casino introduces a new, thrilling experience for enthusiasts. This adapted game is streamlined:

1. Players select animals and place their bets.

2. The winning animals are dramatically unveiled.8

3. Results are concisely summarized.

The game dynamics are clear: As players eagerly watch the timer, they choose 5 animals and place their stakes. When the timer halts, a spotlight reveals the victorious animals, and the winnings are announced.

For many, the attraction of the Jogo do Bicho-inspired game complements the broader allure of casinos. After the exhilaration of the lottery reveal, numerous players seamlessly transition to exploring other offerings of the casino.

To gain a richer understanding of this cultural phenomenon, we sought insights from PIN-UP Casino representatives from the Gaming department.

Question: Why hasn't there been a successful online adaptation of Jogo do Bicho till now?

PIN-UP Casino representative: While there were initial efforts, they failed to capture the essence. Our research indicates that these attempts, predominantly designed by European and CIS developers, lacked the authentic Brazilian touch. iMoon's version, crafted by Brazilians, seamlessly blends the nuances of local culture while emphasizing user-friendliness and swift gameplay. We've also made it accessible with bets starting from just 1 BRL.

Question:What feedback have the early tests of this game provided? How do players transition from this game to other casino offerings?

PIN-UP Casino representative: Initial tests of other similar games were not promising. But, based on our observations, those fond of lotteries often gravitate towards other lotteries, crashes, and slots. Every gamer has their distinctive style, dictating their choices.

Question: Does this game resonate with individuals outside Brazil?

PIN-UP Casino representative: Preliminary feedback suggests its appeal isn't limited to Brazil. Beyond the captivating visuals, the game mechanics, the high RTP of 98%, and the minimal entry barrier make it universally appealing. While its nomenclature is an ode to Brazilian tradition, we anticipate it resonating in places like India, Turkey, and further. It's an opportunity to globally amplify this beloved Brazilian pastime.

Jogo do Bicho-inspired game is exclusively available at PIN-UP Casino for the time being. For our affiliate partners, we offer enticing traffic rates for Brazil, ranging from 20 to 50 dollars per deposit. For more intricate details, our personal managers are always ready to guide. .

 

[Alexey PIN-UP]

PIN-UP Partners Presents the Ultimate MALTA RAVE Experience​

On November 14th as the night would shroud Malta, PIN-UP Partners is set to redefine nightlife of the SiGMA Conference with a RAVE.

Yep, you've heard us right. Taking place in the heart of Malta, this exclusive night promises to be an extravaganza of sound, sight, and spirit. The MALTA RAVE isn't just a party; it's a celebration of all things avant-garde, a symphony of the senses. Headlined by a world-renowned DJ, the event promises beats that will reverberate through the core of the island. This is going to be one of the biggest events thrown by PIN-UP Partners and it’s going to be one for the books.

Don't miss your chance to be part of this unforgettable night. Spots are limited, and the guest list is filling up rapidly. You can sign up here: MALTA RAVE

 

[Alexey PIN-UP]

Escaping the autumn chill to the sunny shores of Malta! Get packing because we have huge plans and we want to share them with you! Stunning azure coasts, Mediterranean cuisine, and insanely cool events. Excited much?

We’ve got not one, but three events you can’t miss: CPA.Club Connect 2.0 with the awe-inspiring Molly Bloom, the PIN-UP Partners MALTA RAVE party, and yeah, the SiGMA conference!

We’ll dive into the details of each event in a bit, but first up, let’s talk about whom you can plan the meet-up with:

KARMA — Head of PIN-UP Partners
Eugen R — Head of Sales
Sergey — Sales Manager
Alice — Sales Manager
Nadiia — Sales Manager
Ellen — Sales Manager
Rodion — Sales manager
Anastasia — Sales manager
Kate — Head of Affiliates
Vitalii — Team Lead Affiliate
Aleksandra — Team Lead Affiliate
Marina — Affiliate Manager
Vlad Affiliate Manager
Yarina — Affiliate Manager
Vladyslava — Affiliate Manager
Iryna — Affiliate Manager
Stase Blitz — CMO
Lana — Head of Event
Sasha — Team Lead PR&Content
Aleksandr — Team Lead of External Communications

Let’s kick off our Maltese trip at CPA.Club Connect 2.0!​

One of the most anticipated events of the year, CPA.Club Connect 2.0, is happening this November 12th! This event, co-hosted with SiGMA, goes beyond your typical business gathering. It’s where all the top players in the affiliate marketing industry will come together.

We’ll meet at the luxurious five-star The Xara Palace complex, the perfect spot for making new connections and soaking up the vibe of an elite poker club.

And here’s the big deal: Molly Bloom, an amazing speaker, bestselling author, and one of the respected names in the poker world, is going to be there in the flesh, dishing out her stories and insights. By the way, her biography inspired the movie “Molly’s Game” — definitely a must-watch on your flight to Malta!

But that’s not all! We’re sure you’ll be thrilled with the lounge zone! Why? Because PIN-UP Partners is the exclusive Lounge Zone Sponsor! You know we always go all out, and this time is no exception. Get ready for an afterparty with live music, delicious food, and don’t miss out on the chance to meet the best of the best in the industry.

Be ready to play your ace and start off strong!

Get down at the PIN-UP Partners MALTA RAVE!​

Malta is not just about cool conferences and business meetings. It’s got its own vibe, a spirit of freedom, and an unreal party atmosphere!

How about spicing up productive days with an epic party? We’ve got you covered and invite you to the Maltese rave hosted by PIN-UP Partners. This party’s featuring a star headliner nominated three times for the International Dance Music Awards/WMC! We’re convinced this event will be an unforgettable highlight for you!

Mark your calendar on November 14th and get ready to feel the island vibes to the fullest:

• Groove to the beats of top DJs,
• Experience the creative cocktail presentations,
• Enjoy the performance of professional GO-GO dancers.

And of course, don’t forget to take some memorable pics by the art installations to capture this night forever!

Win PIN-UP Partners Merch at the SIGMA Malta Summit 2023!​

Want to get closer to the PIN-UP Partners team and make some valuable new connections? SiGMA is the ultimate spot to make a name for yourself and level up your networking game!

From November 13th to 17th, the world’s top speakers and biggest brands will gather in one place for one of this fall’s biggest events. And we’re not kidding, you’re in for a space that’s tripled in size since last year, ten mega yachts turned into fancy booths, a food court, and a huge open-air brand exhibition!

How to find us?

PIN-UP Partners — booth 4008.

Will there be merch?

Sure thing! Come around to our booth and take part in our sure-win lottery! The PIN-UP Partners merch is what will make your look truly unique and trendy.

We’ll be super happy to meet and chat with you!

Malta: where to go?​

Want to mix up your productive days with some sightseeing? Malta is made to give you unforgettable experiences!

Here’s the TOP-3 must-visit attractions:

The San Anton Botanical Gardens

The perfect choice if you’re looking to enjoy nature and clear your mind. The San Anton Botanical Gardens are Malta’s calling card and a tourist favorite. Besides the rich collection of plants from around the world, you can snap some cool pics by the decorative ponds with swans and on the elegant paved pathways.

Casa Rocca Piccola

Lovers of luxury will definitely appreciate the Casa Rocca Piccola palace. A collection of unique art masterpieces, distinctive furniture, and a bohemian atmosphere are guaranteed. Stroll through the majestic corridors and rooms of the palace and feel like royalty.

Paceville

Paceville is where Malta’s nightlife comes alive. Just imagine a place packed with bars, clubs, and restaurants all ready for you to explore. It’s simple fun and a great way to experience the local scene. So don’t miss out — come and see for yourself why everyone talks about Paceville when the sun goes down.

Malta: what’s the weather like?​

November’s got Malta feeling all warm and cozy. Even though locals call it the “rainy season,” on average, there are only about seven rainy days throughout the month. Of course, it’s wise to be prepared for anything and bring an umbrella, but don’t forget your swimsuit and sunscreen either! On sunny days in November, temperatures in Malta can reach over 25 degrees Celsius. And that’s definitely a comfortable temperature for relaxing on the azure coast.

Malta: useful services​

To make your stay in Malta as comfortable as possible, keep this list of handy services and apps.

Food delivery

You can order local cuisine delicacies through apps like Bolt Food, Wolt, and eCABS. Enjoy your meal!

Taxi and transportation

Fun fact: there’s no Uber in Malta. But don’t panic, Bolt and eCABS are here to the rescue. Download them in advance for comfortable rides.

If you want to experience the local scene, the Malta Public Transport app will help you navigate Malta’s public transport routes.

Navigation

In addition to the usual Google Maps, you can download Maps.me for offline use.

Banking

Revolut: many Maltese use this app for online banking and financial operations.

HSBC Malta: the official mobile banking app for the HSBC bank in Malta.

Endnote​

So, are you ready for our Maltese adventures? We’re counting down the days until we meet you at CPA.Club Connect 2.0, the PIN-UP Partners MALTA RAVE afterparty, and the SiGMA conference!

Join us in this adventure, schedule meet-ups with our team, and make sure to save some room in your suitcase for the PIN-UP Partners merch!

See you in the unique, exhilarating, and vibrant Malta!

 

[Alexey PIN-UP]

A Brief Overview of Chile

Como estas?

The Republic of Chile is a Spanish-speaking country in South America, widely known for its full-bodied red wine, awesome beer, and killer traditional pisco. However, this article is not about the drinks in Chile, but about what prospects await partners willing to work with this lucrative region!

That’s right, today we’re talking about Chile – one of the most attractive regions in LATAM – and how and why it’s so popular among affiliates. Enjoy reading

What’s it like – the Chilean spice of the country’s residents?

Chile is home to nearly 19.64 million people, with the majority, 84.6%, being urban dwellers. This accounts for the impressive 90.2% internet penetration in the country. Spanish is the official language, and even though more than 3 million tourists flock to Chile annually, the people in the capital, Santiago, don’t rush to learn even a few phrases in English. You’ll mostly need to speak Spanish to communicate locally, and it’s recommended to create ads in Spanish too.

Chile is one of the most developed countries in South America with a high standard of living. The local currency is the Chilean peso; the average salary in Chile is the highest on the continent – about $1,145 per month.

There are around 25 million mobile phones in the country (and that’s almost 25 million of your potential players). More women play mobile games than men – 51% to 49% respectively. Research shows, players are mostly in the age range of 25 to 34 years old with 25%, followed by gamers between 35 to 44 years old with 23%, and followed by 16 to 24 year olds with 17%. In addition, Chile has the 1st fastest internet speed in all of South America! ( Yeah, we were surprised too).

Chileans are mostly known for their cheerfulness, love of music and entertainment. They cherish family values and consider themselves patriotic. However, the country also has its problems: the burning hearts of the locals tend to hold rallies and protests that sometimes reach public unrest.

iGaming in Chile

Up until 1990, the only form of gambling allowed in Chile was betting on horse racing. This was mainly in the form of pari-mutuel betting on the track, which can still be done on all five tracks, as well as on dog racing. A lot of Chilean sports bettors were into it and it’s still a big hit today, but any other kind of sports betting, like on soccer, was happening illegal.

The first legal sports betting in Chile only started to get legit in 2008, when lottery operator Polla Chilena requested permission to offer fixed odds betting. Online casinos are illegal, although new legislation is expected to allow unlimited licenses.

What is the new legislation?

In March 2022, Back in March 2022, the government introduced a bill to regulate the development of online betting platforms in the country. The proposal is currently being discussed by the Chamber of Deputies in the Economy Commission and could be approved by the end of 2023.

The current rules are pretty strict – even the licensed land-based casinos in Chile can’t offer their services online. But the new rules they’re thinking about would let both gambling and sports betting into the game, which could mean more tax bucks and safer play for everyone involved.

Betting in Chile

Betting on sports, another popular form of gambling in Chile, it has legal status on physical facilities. The situation is reminiscent of the early tenths in the CIS countries, when in every major city in packs opened dozens of land-based betting shops. Citizens of the country willingly bet on various sporting events, including horse races, football and basketball matches.

Football is one of the most popular and national sports in Chile. The country has a rich football tradition and many Chileans are passionate about following football matches and supporting their favorite teams both locally and globally. The most popular tournaments in the country are the local Championship, the Spanish La Liga and the Libertadores Cup.

Chile has a strong national football team known as La Roja, which regularly competes in international tournaments such as the FIFA World Cup and Copa America. The Chilean national team has many fans and performs at a high level in world football.

Although the country has a licensed national bookmaker aimed at local bettors, many gamblers prefer the wider offerings of foreign sites that allow betting on a wide variety of sports. The lack of competition affects product development, for example, we can observe narrower lines and low odds on both smallmarkets and big-markets.

Chile & Gambling

The total revenue of the casino games market in Chile reached about $13.57 million in 2022.

When it comes to gambling favorites around here, lotteries take the cake. In Chile, there is a duopoly between the Chilean lottery and the Concepción Chile lottery, which are the organizations responsible for launching the games. In addition, Chileans like to play online poker, blackjack, electronic roulette and video bingo.

But the honorable first place goes to slots, so there are plenty of venues all over the country where you can play. All legal casinos in Chile have huge machine rooms with famous slot machines. However, more and more Chileans are going online. In general, the preferences of Chileans in terms of choice of slots is quite conservative, the state of «transition period» from offline to online platforms for gambling. So one of the most popular queries in Google is ‘fruit cocktail slot’ with a positive trend of +900% over the year. And as of stats, up to 1 million Chileans were interested in the topic of online casinos.

The gambling market in Chile is expected to grow at a CAGR of 6.9% between 2020 and 2026. This growth is attributed to the increasing legalization and regulation of gambling activities such as sports betting, online casinos, bingo and other slot machines. Increasing popularity of mobile gaming is one of the major factors fuelling the growth of the gambling market in Chile. In addition, increasing disposable income of consumers and rising investments from international operators are also fuelling the growth of this market. Along with this, efforts by local authorities to promote responsible gambling are likely to have a positive impact on the market growth during the forecast period.

Adiós

Well, today we learned a bit more about the «chill» region of Chile

Proceeding from the written, we make a bold conclusion that the excitement around this region is very much justified: the gambling interest of locals, high average salary and the prospect of allowing gambling business – it is difficult to offer more favorable conditions for webmasters.

But if you think that this is all and we will leave you without pleasantries, you are certainly mistaken: we have prepared something spicy especially for your players from the Chile region: 100% welcome bonus up to 330 000 CLP to your account +250FS on your first deposit.

That’s all for now, we wish you more profitable ads not only in the Chile region, but also in any other region Hasta luego, amigos!

 

[Alexey PIN-UP]

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