Performance Marketing Association Announces Formation of New Standards Tracking Group

[PMA Blogger]

Lee Brown, CTO, HasOffers To Lead as Chairman LAS VEGAS ? Jan. 11, 2011 ? At its annual member meeting January 11th, the Performance Marketing Association announced the formation of a new working group to develop Tracking Standards for performance advertising, commonly associated with affiliate marketing. The Tracking Standards Working Group has the goal of [...]

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