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orangear submitted a new resource:

Orangear - Profit-proven SaaS solution for launching and scaling up your own performance marketing network

Orangear is a sophisticated SaaS solution designed to enrich and simplify online advertising business. The fully customizable platform enable startupers and gurus of online advertising to build a complex ecosystem for advertisers, publishers and even arbitrage experts. It allows your partners buying and selling traffic using any kind of business model. Based on sophisticated machine learning algorithms, Orangear helps to automate routine processes and provides deep insights of the ordinary...
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We're launching the API Checker referral program!


Sign up now and get up to 20% of each purchase with your referral link.


To read the rules and get your referral links and promo codes, follow our website.
You'll find the link in a footer on the Orangear's website.
 
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Orangear x Affbank. The latest article.


Any CPA network can achieve decent results driven by experience and motivation.

However, significant results take greater efforts, and most of the times it's about a couple of little things that can change the game tremendously.


Find out about 12 of those in our guest piece for Affbank.
 
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CPM, CPL, CPA, CPC, CPI, CP… Various payment models work out for different entities, and that’s ok. But what happens when CPA network wants to collaborate with someone who works by CPM principles?


A short story about a client, a request and a solution that is now available for all Orangear Performance Marketing users. If you work with CPM publishers — this one is for you.

The link to the article is in the profile description.
 
HOW TO SCALE YOUR AFFILIATE BUSINESS​

Affiliate marketing attracts more and more people due to its: flexibility (work from home, park, cafe or beach); inviting numbers (US affiliate marketing spendings for 2018 has been estimated at around six billion dollars); minimal start-up costs (get a website with decent content and you’re good to go).

The profits for sole internet marketers can be very motivating, even if you’re yet to reach the level of Charles Ngo. Some, however, decide to go even further.

You can create your affiliate network.

“Now that I know so much about the industry, why do it myself? Why not find some bright people, teach them what I know so that we could do more as a team?”

And so come the tries and tribulations of looking for “your” people, teaching and first steps at managing a team. This is also the stage where you start earning a name as a brand.

As with any startup launch, many things can go wrong even when you have up to 5 individuals under your wing.
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The reasons they fail are many and various, but let’s say you’re out of these muddy waters. What’s next?

If you’ve been both smart and lucky enough to survive the startup stage, you might think about getting bigger.

One of the main reasons behind the need is, apparently, the profit increase. Apart from the final goal, larger businesses tend to get more game — work with better projects and partner up with the top.

In affiliate marketing business, this means working with direct advertisers and significant publishers, increasing income from every offer.

The “northern star” shines so bright that few small networks decide not to grow.

And if you think that ten more people are not going to change anything, apart from bringing in more money, think again. Premature scaling killed off as many as 65% of startups, according to Venture Capitalist.

How do you know you’re doing it the wrong way?

This one’s easy. If you lack focus, constantly cut resources related to growth and make decisions based on your “guts” — you’re lucky your network still runs. It’s time to check your priorities.

This is how you avoid the most common mistakes that lead to failure.

Focus.

How many networks do you know that created CPI, CPA and CPM departments at the same time and succeeded? Choose one and add another only once you feel you aced the first.

“The man who chases two rabbits catches neither.” ~ Confucius.

Invest in data and analytics.

Data-driven decision-making is key to succeeding in ANY modern business.

It means much more than just using some features of Google Analytics. It’s an investment of your time. It may seem difficult to spend your resources on something that doesn’t pay off right away. But it is a vital contribution to the future of your business.

Things to keep track of when you grow*:

  • offer performance data and predictions;
Keeping track of real-time data AND insights will allow you to prevent many hardships.

  • financial parameters;
You would be surprised by how many entrepreneurs forget about analyzing such metrics as income, revenue, and profit.

  • managerial performance;
View the day-to-day stats to recognize and prevent professional burnout and see who really brings in the most bacon.

* all the data can be available within our BI Module dashboard (Beta).
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Adapt.

If the number of people, offers and partners start to grow, but you don’t change the way you manage all of that — you might as well prepare to fail.

While some things can help you succeed during the traction period of your business, different things will drive when you grow.

Automate the repeatable.

Receiving offers.

The times of offers being sent to you one by one is over. API integration with advertisers is a must for any decent network.

Orangear went even further allowing you to:

  • receive offer updates (affiliate link, payouts, traffic restrictions, etc);
  • choose which exact offers (Geo, categories, prices, and restrictions) you want to receive;
  • approve certain publishers for an advertiser.
Team management.

Once you’ve recruited those 10+ people, the way you operate your team has to change. Orangear Performance Marketing Platform has a set of features that allow you to create specific roles, that hold different sets of access rights. Thus, you can choose who is allowed to view offers and statistics, and who can make changes to settings.

Billing.

How many advertisers and affiliates do you have now? Imagine handling the financial “papers” for ten times more partners?

Automated Billing section will allow you to draft up-to-date invoices as soon as any changes to the scrubs (rejections and compensations) are made.

Orangear products can help you scale.

Our team has decided to focus on creating specialized software for teams of 5+. Every feature is set to allow easier and smarter scaling. Apart from that, we always take into account your current needs and are ready to adapt our platform.

Request a Demo to find out more about our Performance Marketing Platform. Or get our trial version to experience our features.
 

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Cyber Monday Sale -70% from Orangear SAAS Platform!


Performance Marketing Platform ORANGEAR have a CYBER MONDAY SALE for all users of AffiliateFix!


Purchase any Plan of the Platform with Promocode:


AFFILIATEFIXCYBERMONTH


And get your Сyber Monday discount — 70% off the price for the first two months of your subscription.
Take it for a spin to see how effective it is.

Request Demo. Just write us!

Coupon validity period: 26-30 November 2018
Discount valid for new users of the platform only
 
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We are glad to inform You, that our Cyber Monday Sale is extended till 06.12 2018


If you are ready to find out more about our features and get a first-hand experience of the functionality, it's time to Schedule a demo! Our manager will gladly give you a tour of the platform.


Take it for a spin to see how effective it is!


Purchase any Plan of the Platform with promo code:

❗️❗️❗️ AFFILIATEFIXCYBERMONDAY ❗️❗️❗️
 
8 Key Books To Enhance Your Business In 2019




Is there a better time to unveil our picks for the best books of 2018 than these last days of the year?

Once again we’ve asked Orangear COO Alex Trivaylo to share his top 8 pieces of the passing year that inspire, display and explain the best business practices of today.

1. Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr.

It’s a number 1 book in the Strategy & Competition of Management & Leadership category on Amazon and there’s a good reason for that. While explaining the goal-setting system of Objectives and Key Results (OKRs), the author talks about its profound implementation in Google and the resulting growth of the corporation.

It’s a substantial piece on the importance of long-term planning and focus, and OKRs is a coherent system to go with.




2. Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham.

In my opinion, this is The Most Valuable Book when it comes to strategy and marketing. Brilliant reading and a lot to take away.

The author displays clear examples from his experience for both finding and creating new opportunities for wealth-building in any existing business, enterprise, or venture.

“Phenomenal… articulate… amazing. Jay Abraham has a powerful knowledge on how things work, and how you can create a competitive edge for yourself.” — Tony Robbins.

There’s a movie about Jay and his mindset:


3. The Goal: A Business Graphic Novel by Eliyahu M. Goldratt.

Although this is in no way a substitution for the original, I have to admit that the graphic edition may come quite handy for those starting to learn about the Theory of Constraints.

The book is a gem for anyone who wants to achieve more, whether in business, their job or hobby.

It’s no surprise that the business novel has been a bestseller since 1984 and is a mandatory read for all top managers in Amazon.



4. High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard.

Art and science of practicing habits from Brendon Burchard. According to Oprah, he is “one of the most successful online trainers in history”.

Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers.

Although I strongly recommend the book experience, here’s a quick summary of the habits by Brendon himself:


5. : How U.S. Navy SEALs Lead and Win by Jocko Willink.

In my eyes, this is an exceptional leadership book. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment.

[url=https://medium.com/@OrangearCompany/top-8-books-of-2018-ecaeb6a6f784?fbclid=IwAR1aDcTQ149pSQzXQiqSiWUpGMU6_nVDmKu9QfSvRFzaQ6PxaER7_Zyaszs]

6. Badass: Making Users Awesome by Kathy Sierra.

If you haven’t read any other book on usability and getting customers for life — read this one! It will change the way you think about users, their context and how to get and keep them. I’ve grabbed many ideas from this book. The most important one being: the answer to all your questions on creating better solutions lies in the people, who use them.



7. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

In his book, Donald Miller points out things that make for a great brand story.

  • The writer shouldn’t be the hero of the story, it’s the place of a user.

  • The brand or the company is the guide, like Obi-Wan Kenobi in Star Wars, that helps the hero succeed.

  • The danger is a vital part of a story. If there’s no possibility of failure, there will be no hero. Hence, you’ve got to dramatize the issues that your solution, product, or service can solve to help your user.


That said, all people involved in brand creating and developing — will see this as the source of inspiration and useful thoughts. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

8. The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win by Gene Kim.

Published in 2013, this book is as real as it gets. It’s about things that happen in IT departments of big companies. The Phoenix Project is a powerful piece for those seeking a sneak peek into the minds of big bosses, what issues bother them and how they deal with those.

In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, but they’ll also never view the industry in the same way again.



Which books have changed the way you do business? Share your top picks in the comments.

Happy Holidays!



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AFFILIATE MARKETING EVENTS YOU MUST VISIT IN 2019



Affiliate marketing is changing all the time, transforming the affiliate industry on the go. Keeping up with the latest trends and technologies is a constant challenge. For the time being, there is no better way for both networking and learning than attending affiliate marketing conferences and events.

We’ve compiled a list of the top performance marketing summits of 2019, along with the reasons to choose them over many others.

Affiliate Summit West 2019
This year’s global performance marketing event will take place on January 6-8 at Paris Las Vegas.

  • 6000+ attendees from 80 countries;

  • a panel dedicated to trends, analysis, and challenges;

  • a variety of networking events.
Come here to meet publishers, traffic sources, advertisers, brands, networks, agencies, Ad Tech solution providers, and industry experts.




London Affiliate Conference
The 13th annual conference will capture our undivided attention for four days from 6th to 9th this February.

  • 5200+ attendees;

  • free entry to the iGB Affiliate Awards;

  • famous sports stars, celebrity quiz show competitions, and all day dance battles;
Check out the 2018th LAC here:


Traffic & Conversion Summit 2019
From 25-27 February, San Diego (CA) will welcome affiliate masterminds from all over the globe.

  • 6000+ attendees;

  • 7 different tracks for digital retailers, digital advertisers, content marketers, conversational marketers, & growth hackers.
Check out the agenda to make sure you’ll get something out of this year’s events. That aside, you wouldn’t want to miss out on a myriad of networking opportunities, would you?




Affiliate Summit Europe 2019
This year the affiliate conference will take place at RAI in Amsterdam on 12-14 March.

  • this year the event will open with the Affiliate Summit Meet Market, followed by the two-day Exhibit Hall;

  • the advisory board includes experiences marketers from Bud, Adidas, Optimise, HSBC, and The Telegraph.
You can get a free copy of the previous event here.



Moscow Affiliate Conference
The largest Russian affiliate conference to attend organized by STM we all know and… love. This year it will happen on 9-10 April.

  • 3000 attendees;

  • top experts panel discussion;
Time machine-ish video of 2018 event:


Nordic Affiliate Conference 2019
If you’re in the affiliate business AND are eager to visit Stockholm, this is a marketing conference to attend on 27-28 April 2019.

  • the lounge-style event will enable delegates to network in a more intimate and fluid way.


DigiMarCon East 2019
One of the 12 annual DigiMarCon events will take place on 9-10 March at the Marriott Marquis, New York.

  • learn about the latest trends in brand amplification, digital engagement, customer loyalty, and social media;

  • get plenty of time and opportunity to meet your peers, mingle, and network.


Affiliate World Europe 2019
This gathering of influential affiliates and e-commerce marketers will take place on 8-9 July 2019 under the warm sun of Barcelona, Spain.

“It’s one of the best places to go to learn. If you want to learn cutting-edge tactics, this is the place to go” — Neil Patel.

Among the speakers are Greta Van Riel, Founder & Partner, SkinnyMe Tea, Fifth Watches, Hey Influencers; Neil Patel, Co-founder, Crazy Egg & Hello Bar, and Charles Ngo, Affiliate Expert & CEO, AFFcelerator.



iGB Live 2019
iGB Live! 2019 will be held on 16 – 19 July 2019 at the RAI in Amsterdam.

Although it’s only the second iGB Live conference, the 2018th event has proven to be one of the prominent marketing conferences to attend in the gaming industry.

If gaming vertical is your thing — stay tuned for our ultimate guide that is coming later in January.


Affiliate Summit East 2019
The East version of this significant annual event will take place in New York on 11-12 August.

With 15 years of history, ASE provides sessions on the latest industry issues, staying of the most productive networking occurrence for affiliate marketers.



DMEXCO 2019
Taking place in Cologne, Germany on 11-12 December, Dmexco defines the future of digital marketing on a global scale. And it’s easy to see why.

  • 40000 visitors, 1100 exhibitors, 500 speakers;

  • a full ecosystem of seminars, debates, and exposition.
Part of the event’s mission is to be “the meeting place for industry professionals at all levels, where ideas become actions”.



Affiliate World Asia 2019
Next December in Bangkok, Thailand, the largest affiliate conference of Asia will take place.

The specific dates will be available later this year.

Visit for latest performance marketing for the region, networking opportunities with affiliates and partners.

A $2 million case study by the Tan Brothers | AWasia 2017

So, what do you think about our list? Do you have an event in mind that has to be included? We’re planning on attending most of these events, so let’s meet up soon!
 

Pixel Postback and Event Postback — what kind of tracking suites you?​

Orangear Performance Marketing Platform offers both for you to choose from.

You can find a brief intro to the subject to help your decision.

Tracking Pixel is a method that allows you to trace specific target actions on a page (web-page visits, ad impressions, conversions, etc.).

Why choose Pixel Postback?

To implement Pixel Postback you won't need to hire a programmer or spend hours trying to figure out the technology. You would need to simply copy the code and paste it to your "Thank you" page.

What can go wrong with Pixel Postback?

If the user clears the cache while clicking the link on your landing page or during the conversion, their activity won't be recorded.

If your customer uses Apple's Safari, their behavior can't be traced unless they agree to that due to the Intelligent Tracking Protection 2.0.



Why choose Event Postback?


Event Postback is implemented on the server side, which makes it safer and more resistant to fraud.

It also proves to be the most reliable tracking for mobile conversions.

Event Postback is much more flexible, allowing the advertiser to register a conversion even after the user has left the webpage.

Why Event Postback may not be suitable for you?

Safe and secure, Event Postback requires much more effort to make it functional:

- a direct connection between the network and the advertiser to ensure that the identifier is sent to the correct parameter;
- a person with HTTP knowledge to implement the technology (advertiser's side);
- a technical solution to save and transfer the value (advertiser's side);
- time — Event Postback implementation can take up to a couple of days.

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We’ve added Required Approval switch to integration settings. Choose if auto-imported offers should be approved prior to being added to the system.

If you select “yes”, the publisher won’t be able to promote an offer without prior confirmation.



 
Hey! We've got some news coming along — the updated Orangear affiliate program is ready to help you earn!


The new conditions are even more beneficial, as you now will get 30% of any Orangear Performance Marketing Platform or Built-In Checker plan.


We're offering great perks for the referred user as well. They will receive +30% conversions and + 30% checks in addition to their purchased plan!


Existing participants will be automatically transferred to the new program in the following days.


Not a member yet? Become one today — register and start earning more with Orangear!



 
One-step integration, is it possible?


Yes, if you work with Orangear Performance Marketing Platform. Now you get the opportunity to integrate with 320 platforms and networks.


Just select the appropriate option in the platform menu. This saves you time, your money and your resources if you switch from one platform to another or if you want to become a partner with a new network.


A simple and intuitive integration system will allow you to do it in just one click.



 
We’ve added a Cross Payment feature to our Billing section.

The update allows simplifying your cooperation with partners, who serve as both your advertisers and publishers at the same time.

E.g., previously, you needed to generate two invoices: one for the advertiser and one for the publisher, both due.

The Cross Payment invoice shows the difference between owed sums, which results in only one payment — from the party that owes more.


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Fraud continues to have a massive impact with little change in sight.​

According to the Appsflyer Performance Index (Edition VIII), "The overall app install fraud rate in the second half of 2018 was nearly 30% worldwide. Clearly, protection against fraud continues to be an absolute must in today's space. Why does the level of attempted fraud remain so high? Beyond the obvious financial incentive for fraudsters, there are many marketers who are still unaware of the threat."

Orangear has a free inbuilt antifraud and various barriers to cope with fraud in day-by-day practice.

LEARN MORE ABOUT ORANGEAR PLATFROM


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Offer Check in the External (API)​


Checking offer tracking link becomes more comfortable with the new “Check” button in the list of External (API) offers.

From now on, two clicks is all you need:

– go to the list of offers, that are yet to be added to your system, and click the “Check” button;





– agree with or change targeting settings and click “Check” again.





View the results and decide, whether you want to add this offer or not.


Check our updates to learn more about Orangear.


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