Optimizing Your Website for Lead Generation

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5 Simple Ways to Optimize Your Website for Lead Generation
by Katherine Boyarsky, HubSpot
May 25, 2015

To understand how to optimize [y]our website, we'll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead? Here's a quick overview:

The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. Once the visitor fills out and submits the form, they are then led to a thank-you page. (Learn about this process in more detail in this post.)

Here are five simple ways to optimize your site for lead generation.

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