Online Marketing Myths and What Actually Works

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It?s Time to Kill These 8 Deadly Online Marketing Myths
by Michael Epstein, KISSMetrics Blog
June 6, 2015

There is a remarkable contingent of marketers still harboring unrealistic and often dangerous expectations based on certain erroneous principles that are supposed to lead to online marketing success.

The result is either a lack of preparedness for what?s required to execute a marketing strategy and build a lasting, successful online business or a misunderstanding of how to prioritize limited resources to improve ROI, or both.

Therefore, many businesses ultimately suffocate before ever having a real chance to thrive.

Yet, many of the same old myths and misconceptions are still pervasive today. Perhaps some are even perpetuated by certain vendors or service providers that target those who don?t know any better.

In this post, we?ll put an end to the most egregious marketing myths once and for all, so you can stay focused on what will actually drive real business growth.

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