Native Ads from mobile ad networks? how do they work?

[schleprock]

I am sure we have all seen the Outbrain/Taboola ads at the bottom of content on our desktops but how does this work on mobile.

Native ads through my network cost about 0.60 cents (which is more than my CPA offer will allow me to spend) but Propellar Ads says they have bids starting at 0.005.

I am not understanding.

I am more than happy to try Propellar Ads if I can figure out what this advertising looks like. Is it only on Mobile or is it also desktop? Why such a huge price difference? Is there any targeting, other than CPC - [so if they don't like what they see, they don't click and you don't pay type targeting.]
I read their blog post but did not see any example of it.

Is Propellar Ads a Mobile only network?

 

[Graybeard]

Why such a huge difference?
Probably has a lot to do with the general performance of the demographics of the traffic.
Transparency of the domains that your ads are shown on matters a lot too IMHO

 

[AdSpyglass]

Propeller is not mobile networks only, they do desktop as well.
On mobile devices native ads shown as several pictures vertically.
As for a difference in price its due to the quality of traffic, geo and sites thet displayed on.