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Mobile Landing Page ctr for adult offer

Voluum

Graybeard

Well-Known Member
affiliate
10% of what advertising cost?
What is the Conversion rate of the 'offer' (CR)?
That would determine the conversion pay-out.

Split test the pay out options, after you spend enough to see a reliable sample ...

You are asking how much is foo+bar = ?
 

ANJAN KUMAR DHALI

Affiliate
affiliate
10% of what advertising cost?
What is the Conversion rate of the 'offer' (CR)?
That would determine the conversion pay-out.

Split test the pay out options, after you spend enough to see a reliable sample ...

You are asking how much is foo+bar = ?
CPC = $0.08
Landing Page CTR = <=11%
SOI Offer CR rates = 8%
offer payout = $6.5
spend = $250
Revenue= $175.5
Profit = Negative
at this point which types of offer could be profitable for me? i.e PPS
 
Last edited:

Graybeard

Well-Known Member
affiliate
(.08/.105)/.08 =$9.50 breakeven (your cost of a conversion)
That is for a free signup o_O
If the 'offeree' the referral/customer is asked for a credit card and payment: what will the offer CR become?
SOI is the easiest conversion.

.08/.105 = $0.76 cost of a prospect
(real ad conversion [landing page CTC (click through cost)])

If your funnel is good (that seems reasonable) that traffic is only going to make money at $0.03 CPC
(.03/.105)/.08 = $3.50

Try another traffic source?
Another lower cost traffic type
 

NicoleW

Affiliate
affiliate
You have two choices
- cheapest traffic source
- offer with higher payout
Because now your spending are higher than revenue, even with 10% CTR
 
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