Meta is officially shifting Facebook toward short-form video.

[timoshes]

Meta is officially shifting Facebook toward short-form video.
From now on, all new uploads become Reels by default, and the Videos tab has been replaced with Reels.

Key updates:

Support for all video lengths and orientations.

Unified analytics for videos and Reels.

90-second Reels and trend-based templates.

New AI tools: auto dubbing and lip-sync for multilingual reach.

Hidden like counts in testing for better metric control.

Impact on businesses:
Reels now dominate the algorithm. Short-form content and overlay ads with CTAs deliver higher engagement and conversions.

Takeaway: Meta is building a single video ecosystem to compete with TikTok and YouTube. In 2025, Reels remain the core of attention and ad performance.


What do you think - how it's affect on industry?

 

[Graybeard]

Meta is officially shifting Facebook toward short-form video.

Meta’s shift to short-form video raises the bar for CPA marketers.

Producing and testing video variants takes more time, skill, and money than static ads or copy. That could shrink competition as smaller advertisers fall off.

The upside is higher engagement rates, but the downside is that Facebook’s feed will cater even more to short attention spans—because people would rather watch than read.

 

[xavierfok]

I thought this was something that was already happening since tiktok got famous? will whatever work on tiktok also work in Facebook or IG?