May Traffic Feels Different This Year

[Rivertraffic]

May traffic feels much more stable this year compared to Q1.

Especially around sports-related GEOs.

We’re seeing campaigns hold performance longer instead of spiking and dying after scaling.

Feels like user behavior is more predictable right now.

Anyone else noticing better stability in push/pop traffic this month?

 

[Ariel-ActiveRevenue]

honestly seasonal psychology probably affects traffic stability more than people think. during certain months users feel more predictable, spending intent changes, and competition rotates between verticals.

sometimes stable traffic periods are less about the platform itself and more about the emotional behavior of the market during that season