Matt Cutts: What percentage of PageRank is lost through a 301 redirect?

[djbaxter]

[video=youtube_share;Filv4pP-1nw]http://youtu.be/Filv4pP-1nw[/video]

Read more at Google: 301 Redirects & Links Pass Equal Link Juice

 

[goodRiddler]

There's a great article about this at MOZ: How to Completely Ruin (or Save) Your Website with Redirects - Moz.