ad networks that do not pre-scrub obvious fraud clicks from their traffic flow
lack of api's to setup campaigns -- with adequate documentation (written is a coders pseudo-language with proper English language or at least understandable commenting)
good sorting beyond the lame; siteid, browser name, os, GEO by country only.
non-transparency of referring domains -- they are afraid of having you see where the crap traffic is coming from?
Stay away from the cheap popunder traffic -- that is just low productive junk.
Good luck
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