Expanded Access to AR Try-On Feature from Facebook
Augmented Reality (AR) brings the “magic” of the in-store shopping experience to mobile, Facebook says, and more brands can now let customers try on products virtually. Facebook is developing new APIs that will make it easier, faster and more cost-effective for brands and advertisers to bring AR into their catalogs.
This is rolling out first to brands in the beauty category, with support coming to other verticals in the near future. Lastly, Facebook is bringing AR to a new ad unit that will automatically show relevant products to people based on their interests, encouraging them to “try it on.”
Testing of AR-based ads is underway and will be available to more brands by the end of the year