Did you know that running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days? An ‘attribution window’ refers to the time it takes for a customer to take action after an ad is clicked or viewed!
Some conversions happen immediately, while others require multiple touch points before a customer is convinced to make a purchase.A customizable attribution window allows marketers to optimize campaigns for their individual goals.
One business may only want to measure clicks that lead directly to sales, in which case a one-day attribution window is most appropriate. Another business may expect their customers to think about the purchase for several days before converting, in which case a seven-day attribution window is more suitable.
With TikTok Attribution Manager, you can select a specific time period to measure success for both click-through attribution (CTA) and view-through attribution (VTA)! Start working on TikTok ads with Marketcall!
We even have a special section dedicated to all the events we are going to attend! Check it out, it's located in the end of the cover page of our website:
Marketcall's team offers FREE expert advice that actually moves the needle, advice that other experts make you pay for
We have prepared internal guidance, tips and tricks that our team actually uses to produce 6-figure-profit months, and we are excited to share it with you. We discuss a range of verticals, from Flight Booking, Pest control, to even Sweepstakes. Click below to find more!
Interesting news for those who work with Facebook Ads and use Reels
Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. Accessible to anyone with a Facebook Page, Creator Studio makes it possible to schedule Reels in three simple steps.
Step One: Upload Video
The first step to scheduling Facebook Reels is to log into Creator Studio. Next, click “Create reel,” which prompts you to upload a video. The button’s label is deceptive because you’re not creating the content inside Creator Studio. You need to make the video ahead of time and put it on your desktop computer.
Step Two: Optimize Video
After uploading the video, you can optimize it for Facebook Reels in Creator Studio. If your video is already in a vertical aspect ratio and 60 seconds or less in duration, you can skip this step.
Step Three: Schedule Video As Facebook Reel
Lastly, add a caption to the Reel and schedule it to post. You’ll also have the option to publish it immediately. Alternatively, if you change your mind about publishing, you can save the Reel as a draft during this step. You can track the performance of all published Reels within Creator Studio.
We get a lot of questions about which verticals do we work with. Marketcall attracts high-quality Pay Per Call, CPL and CPA leads in a variety of verticals:
- Insurance
- Finance
- Real Estate
- Home Services
- Travel
- Rehab
If you have any other questions, contact your personal manager
Hey affiliates! We would like to notify you that some offers will be paused on the Labor Day (5th of September). Please check offers schedule on the link below: Labor Day
We are back with our webinars and we announce webinar that will help affiliate marketers to be introduced in the world of Pay Per Call! In this webinar we will talk about basics of pay per call affiliate marketing and answer all your questions on that topic
Webinar agenda:
- How Pay Per Call works and why it’s a great opportunity
- Pay Per Call offers and metrics
- Traffic sources
- Example of landing pages and ads
- Conversion tracking
- Agency accounts and cards for advertising
We've been asked how long does it take to review appealed tickets?
You can create appeal for the calls not more than 3 days old. Once the appeal is created the ticket will be answered within 3 working days. And within the next 7 working days the appeal will be either approved or refused based on the advertiser's review
Last week Marketcall team spoke at Traffic Summit conference in Turkey
Alexander Shkarupa made a presentation on the topic: “Successfull launch of Pay Per Call campaign on Facebook ads: Affordable Health Insurance case study”. We were very pleased to share our knowledge with the conference participants
According to a recent study of 22 million Instagram posts, posts on Instagram are likely to be more successful if they contain a carousel – versus a single photo or video
In addition to finding carousels generate the most engagement, the study breaks down what the top performing carousel posts have in common.
Given that Instagram carousels allow for up to 10 photos or videos, finding the right balance of media to include can be challenging. The data in this study can assist marketers with constructing more effective Instagram adsView attachment 27399
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