Official (Marketcall) Plumbing Pay Per Call: A Reliable Vertical with Steady Demand

[KseniiaBugayeva]

Plumbing issues never come at a convenient time. Whether it’s a leaking pipe, a clogged drain, or a broken water heater, people are looking for a service to fix it pronto — which means they’ll have to make a call. Emergency plumbing leads often convert to sales quickly, due to urgency. That’s what makes the plumbing vertical so effective for Pay Per Call affiliates.

Bonus info: 14,000 people in the U.S. experience a water damage emergency every day, according to the Insurance Information Institute. Another reason to take a closer look at this niche.

Seasonality: Always in Demand, With a Few Spikes​

Plumbing is one of those rare verticals that works all year round. That said, certain seasons bring a noticeable boost:

• Winter — frozen and burst pipes are a major trigger
• Spring — melting snow and heavy rain can cause flooding and drainage issues
• Holidays — more people at home = more strain on pipes

But even outside of these peaks, problems pop up every day — and people need solutions fast. That’s what keeps the plumbing vertical consistently strong.

Where to Run It: Target the Right States​

If you’re wondering where to start, our live bid map is your best friend: Marketcall home services bids map

You’ll find some of the best bids in states like California, Florida and Tennessee — but plenty of other areas are competitive too. Focus on high-density or high-income ZIPs with older housing infrastructure, and you’ll likely see great results.

Target Audience & Keyword Strategy​

Plumbing campaigns perform best when they reach homeowners who are either facing an urgent plumbing issue or planning home maintenance and improvements. Here's how to define your ideal audience and optimize your targeting strategy accordingly.
Recommended Audience Segments
To improve campaign relevance and conversion rates, we recommend focusing on these audience traits:

• Interest Categories
  
  • Home & Garden > Home Improvement
  • Home & Garden > Do-It-Yourself (DIY)
• Demographics
  
  • Homeowners
  • Married individuals
  • Gender split: Male (60%) / Female (40%)

These groups are more likely to need plumbing services, make quick decisions, and place value on trusted, local professionals.

Keyword Strategy: What to Target & What to Avoid​

Selecting the right keywords is crucial to filtering for high-intent users. Below are examples of positive and negative keyword groups.

Positive Keyword Groups (Use These)
These keywords help attract users actively searching for professional plumbing services:

• Emergency Services: emergency plumber, 24 hour plumber, same day plumbing
• Service Type: drain cleaning, leak detection, toilet repair, sewer line repair
• Location-Based: plumber near me, local plumber, licensed plumber in [city]
• Installation & Maintenance: water heater repair, faucet installation, sump pump replacement

Negative Keyword Groups (Exclude These)
These keywords typically reflect low-intent, irrelevant, or misaligned users:

• DIY & Informational: how to fix plumbing, plumbing tutorial, learn plumbing, DIY drain cleaning
• Jobs & Education: plumber salary, plumbing school, plumbing course, apprenticeships
• Entertainment & Fiction: plumbing memes, mario plumber, funny plumber video, plumber halloween costume
• Supplies & Wholesale: plumbing supply store, discount plumbing parts, wholesale plumbing tools
• Other Countries: plumber in India, plumbing Canada, plumbing UK, plumber Australia

To help you get started, we’ve prepared files with those keywords. You can find them here.
And here’s a search term report to get you fully equipped in this area.

Landings & Ads Examples​

Here’s a real example of a high-converting landing page used in plumbing Pay Per Call campaigns.

This page checks all the right boxes when it comes to performance:

• Urgent and clear headline: “24-Hr Plumbers Santa Clara” immediately communicates availability and location relevance.
• Strong call-to-action: The “I Need Help Now” button paired with a 24/7 phone number invites immediate action.
• Credibility: Trust signals like "Trusted by Over 250,000 People Since 2017" and visual star ratings help boost user confidence.
• Service highlights: Key value propositions—like 24-hour availability, insured pros, and fast quotes—are displayed in a clean, easy-to-read format.
• Distraction-free layout: No unnecessary clutter or outbound links. Just a simple structure built to convert.

Affiliates are encouraged to model their landing pages after this structure or request access to pre-made templates directly through Marketcall.
Here are a few ads we’ve seen work well across top-performing campaigns:

• Realistic imagery — leaking pipes, water-damaged floors, and flooded basements
• Clear, bold headlines — “Emergency Plumbing Help”, “Call Now, Available 24/7”

• Trust-driven visuals — licensed professionals, branded vans, clean uniforms
• CTA buttons or copy — “Talk to a plumber now” or “Get instant help today”

Final Thoughts: A Smart Vertical for Affiliates​

Plumbing might not sound glamorous — but it works. It’s urgent, it’s high-intent, and it drives real results.
If you’re looking for a dependable niche that brings in consistent volume and quality, this one’s worth your attention.