Seeking Help Looking to Learn More About the Current MVAS Landscape

[Roge68]

Hi everyone,

I've been researching the MVAS space recently and trying to better understand the current ecosystem across different GEOs.

There seems to be a wide range of carrier billing and mobile content models available, but it's not always easy to identify which verticals and regions are currently active.

For those with experience in MVAS:

• Which GEOs are showing consistent activity lately?
• What types of mobile content are seeing the strongest engagement?
• Are there any trends or changes worth paying attention to in 2026?
• What factors do you consider when evaluating an MVAS opportunity?

I'm mainly interested in learning from people who have hands-on experience in this space.

Appreciate any insights the community is willing to share.