LinkedIn activity is rising by 34% year-over-year, its main feed is now being seen by more and more people, making it more appealing for those looking to spread false narratives. So the platform started to detect and block more fake accounts as they applied improvements in its automated systems.
LinkedIn’s Transparency Report for the second half of 2021 (July to December) provides a complete overview of actions taken on spam, misinformation, government takedown requests, and more, which provides some interesting perspective on LinkedIn’s efforts on this front.
While LinkedIn isn’t targeted in the way that Facebook or YouTube might be on these fronts, there is still a lot of inauthentic activity in the app, with scammers looking to access information, and LinkedIn users, with fake offers, connection requests, etc.
First off, on fake accounts – LinkedIn says that its automated defenses blocked 96% of all fake accounts in the period, with 11.9 million attempts stopped in the registration process.
LinkedIn says that its improved detection technology contributed to a 19% increase in fake accounts being removed in the period prior to a member reporting them, which is category B in the chart above. That element has jumped from 3.7 million in the previous period, to 4.4 million now.
Of course, there’s no definitive way to prove that you’re catching all fake accounts. As Elon Musk is now finding on Twitter, the numbers reported are based on what each platform’s systems are able to detect, so it’s entirely possible that other false accounts are being created, and are not being detected in the same way.
In any case if detection systems of LinkedIn platform are improving that is a positive for real engagement and interaction in the app.
LinkedIn’s Transparency Report for the second half of 2021 (July to December) provides a complete overview of actions taken on spam, misinformation, government takedown requests, and more, which provides some interesting perspective on LinkedIn’s efforts on this front.
While LinkedIn isn’t targeted in the way that Facebook or YouTube might be on these fronts, there is still a lot of inauthentic activity in the app, with scammers looking to access information, and LinkedIn users, with fake offers, connection requests, etc.
First off, on fake accounts – LinkedIn says that its automated defenses blocked 96% of all fake accounts in the period, with 11.9 million attempts stopped in the registration process.
LinkedIn says that its improved detection technology contributed to a 19% increase in fake accounts being removed in the period prior to a member reporting them, which is category B in the chart above. That element has jumped from 3.7 million in the previous period, to 4.4 million now.
Of course, there’s no definitive way to prove that you’re catching all fake accounts. As Elon Musk is now finding on Twitter, the numbers reported are based on what each platform’s systems are able to detect, so it’s entirely possible that other false accounts are being created, and are not being detected in the same way.
In any case if detection systems of LinkedIn platform are improving that is a positive for real engagement and interaction in the app.
