Hey everyone,
I'm after advice and opinions on my first ever campaign in PPC.
So, I've signed up with RingPartner, found a good offer which is converting nicely and has good EPC's across the network.
I've designed one LP using unbounce.
I'm going to be using Bing for traffic.
OK, so what I want advice on is what I need to split test and in what order.
I've seen mention of running 3 separate ads targeting each keyword type: Broad, Phrase and Exact. Everyone agree I should be doing that?
Then should I split test the Ad headline/copy or different designs of the LP?
Then LP headline, LP colour, LP CTA's.
Obviously I split test one thing at a time, but I just wanted to confirm and get opinions on what order I should split test each thing and what.
Thanks in advance.
I'm after advice and opinions on my first ever campaign in PPC.
So, I've signed up with RingPartner, found a good offer which is converting nicely and has good EPC's across the network.
I've designed one LP using unbounce.
I'm going to be using Bing for traffic.
OK, so what I want advice on is what I need to split test and in what order.
I've seen mention of running 3 separate ads targeting each keyword type: Broad, Phrase and Exact. Everyone agree I should be doing that?
Then should I split test the Ad headline/copy or different designs of the LP?
Then LP headline, LP colour, LP CTA's.
Obviously I split test one thing at a time, but I just wanted to confirm and get opinions on what order I should split test each thing and what.
Thanks in advance.