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Launching a Teespring Campaign Guide [Part 1]

Discussion in 'Guides, Case Studies and Tutorials' started by mateen, Feb 20, 2015.

  1. mateen

    mateen Affiliate affiliate

    Hey Guys,

    Oliver requested if I'd post a guide to Teespring. I've been doing it exclusively all of 2014 and done pretty well, (300k in revenue).

    There is a lot of money to be made in Teespring or in the custom product industry in general. The following guide will cover the steps I take to launch campaigns.

    Note: Following these steps does not guarantee a profitable campaign, it merely lays out the basic formula to potentially find something profitable. Out of 10-15 campaigns I'll be lucky if even one starts to work, the magic is in the camps that take off. They usually end up paying for the $$ lost in testing and giving you some extra $$ of profit in the bank. Teespring is a numbers game. Keep throwing out campaigns following the below process and you WILL find something.

    Step 1 – Research

    Most People come up with an idea in their head and just go for it. This is ok and can sometimes uncover great campaigns. What you'll find though, is that the large majority of them will flop. How to do this better is to take a look at what's already working. There was an awesome product that came on the market a few weeks ago. (Social Sleuth). Buy it and take a look at the campaigns people are currently banking with. The idea now is to see what elements of their designs you can vary and make your own.

    For example, let's look at this Brulosophy Campaign I stumbled across some time back.

    Can we vary this? Certainly.

    - brolosophy
    - baelosophy
    - nanlosophy
    - birdlosophy
    - dadlosophy
    - crewlosophy
    - unilosophy
    - ladlosophy
    - plumblosophy (plumbers)
    - manlosophy
    - beardlosophy
    - Get the idea?

    There’s literally 20 I can think of, off the top my head. I’ll probably even get 100 if I were to sit down and properly brainstorm more.

    Again, add it to your list and continue your search.

    Like this, I will continue to list about 10-20 variations. We’ve already got about 20 for the 2 above so at this stage I might stop and just start designing.

    List down a bunch of designs like these and things you can vary/design for and get designing. You don't want to copy but you want to LEARN from what's working and reverse engineer to get something of your own working. The trick here is you're going of a proven design so you know you're not wasting time.

    You can also check out ebay to see what people are selling successfully. This means to look for shirt that have SOLD, (check the sold listing box). This way you know people like the shirt enough to buy.

    Step 2 – Design

    The Design aspect of things is very important. Most people just slap on some text and some pics off google and try sell.

    That's NOT how you do it. Sure, simple designs sell, but crappy designs don't.

    You need to figure out what demographic you're selling to. For example the above Campaign is selling to gents. In this case we can keep things simple since it's just a text based shirt. 90% of the time my designs have only white in them. Whether it's the text or the picture. Don't use dark grey or anything that's hard to read, you want people to get the idea straight away when they see it on their FB.

    - Make sure it's readable and clear
    - plain text can be enough here, guys aren't to fussed

    Let's go for Beardlosophy

    I googled a meme to see what I can add as the text underneath and I got,

    'He who sacrifices his Beard for a Woman deserves Neither'.
    Great, it's funny, people might buy.

    Now go ahead and make the design template. Once you've made the template, you can relatively easily make 4-5 similar design by simply changing the text.

    I use Gimp, (free version of photoshop), to design. After using it for a while, I'm quite efficient at it. I'm no pro or even intermediate but I'm quick at doing what I need to do for teespring purposes. I suggest you guys learn it if you haven't yet. Outsourcing design can be a pain sometimes.

    Step 3 - Advertising

    I use FB exclusively here. it has most of the volume which gives us MASSIVE scaling opportunities. Very powerful stuff.

    Making the Ad Image.

    I use PPE, (Post Page Engagement), for my FB Ads. I first post the image of my ad, ( a simple red bordered picture of my shirt), on my FB page and select this to advertise through power editor.

    With FaceBook Pages, I make a very generic FaceBook Page where I post ALL my designs. The ones that start to pick up and sell well, I'll make a dedicated FaceBook Page for them and restart the FB Campaign. The idea is to hasten the process of designing + launching campaigns.


    This is one of the biggest factors to getting your Design to work. Most people would put things like 'beard', 'movember', etc for their FB targets for a campaign in the beard niche. This is NOT how to target.

    You don't want to be targeting so broad, FB will charge you too much per click and consequently you won't be able to drive enough traffic to the campaign for it to convert.

    To target right, do the following,

    Go to audience intersect. This is accesable through your Fb Ads Manager. Type 'Beard' in interests. Click the 'Page Likes' Tab and have a look at what people are connected to. There you'll find even MORE targeted pages. Delete 'Beard' and now type in 'incredibeard', (One of the pages this technique uncovered).

    Now you'll get EVEN MORE targeted interests! These are the ones you should be typing in as targets.

    - Lucky Scruff
    - Facial Hair League
    - No Shave Life
    - Beards Are Best
    - etc

    If these guys don't buy, no one will.

    Once you've set your targeting, selected your page & post you want to promote, set your budget and remove right column ads, (uncheck it).

    You're good to go. Press upload to power editor, and wait till your campaign starts.

    Step 4 will cover Scaling, (this is how you hit 100 - 1,000 + campaigns), however it will be posted in The Dojo for those who are serious about this stuff!

    Launching a Teespring Campaign Guide [Part 2]

    Teespring Ask me Anything Thread

    Last edited: Feb 20, 2015
    susanstirn likes this.
  2. newbidder
  3. rcchang

    rcchang Affiliate affiliate

    Thanks for the guide Mahteen! I'm new to t-shirt marketing and do you know of/recommend any other advertising method? Such as Adwords, twitter, forums, etc...
  4. mateen

    mateen Affiliate affiliate

    So sorry for the late reply, I don't know how I missed this!

    If you're still around - I've had success with Adwords but 99% of my efforts have gone in FB marketing. I'm sure there are other ways, you could pay instagram/twitter/FB admins for a post out. Media buys might work.

    I'm not a big fan on posting my links around forums and pages, seems like a lot of work but hey, give it a shot anyway!
  5. manishshah

    manishshah Affiliate affiliate


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