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Keyword analysis for media buy?

Discussion in 'Display Media Buying' started by IMsights, Mar 15, 2013.

  1. IMsights

    IMsights Affiliate affiliate

    If you do media buying, do you also do keyword/competition analysis like if you are doing SEO? I mean, you are not trying to rank your LP in search engine so is it necessary?
  2. terraleads

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