Hi, I work for a Flood Mapping and modelling company called ambiental. We are a commercial organisation and have been using the web as a marketing tool extensively. I've been handling the web strategy and have focused on both healthy organic ranking and careful PPC campaigning.
I am pleased with our organic ranking, as we have broken into the first page in the past six month for our main keywords. The top spots are still occupied by Local Authorities and Government organisations (EA, etc...) but we are consistently topping the list of commercial consultancies. Part of our work is extremely specialised (we produce Flood Risk Assessment to accompany planning applications) and there are, at most, a dozen serious competitors. Having the "organic ranking" edge is therefore crucial.
Our use of Adwords has always been very important because of the abundance of site with little relevance for our potential clients when they search for a commercial service.
i have noticed in the past three month that our main page has "disapeared" down the organic rankings before coming back after a few days (up to ten) to a stronger position.
the only thing i have discovered so far is that when the page comes back it has recently been cached.
question No.1: does anyone knows why this happens?
question No.2: how do i prevent it from happening again?
question No.3: when this happens to the major 10 payers of the PPC campaign at the same time; would it not result in the ad word expenditure going up (in order to compensate for the lost revenue) and therefore increased revenue for google?
I don't believe this could actually be the case and I trust google would have too much to lose to go after such petty gain. any help on the matter would be greatly appreciated.
Best Regards
Absur2
I am pleased with our organic ranking, as we have broken into the first page in the past six month for our main keywords. The top spots are still occupied by Local Authorities and Government organisations (EA, etc...) but we are consistently topping the list of commercial consultancies. Part of our work is extremely specialised (we produce Flood Risk Assessment to accompany planning applications) and there are, at most, a dozen serious competitors. Having the "organic ranking" edge is therefore crucial.
Our use of Adwords has always been very important because of the abundance of site with little relevance for our potential clients when they search for a commercial service.
i have noticed in the past three month that our main page has "disapeared" down the organic rankings before coming back after a few days (up to ten) to a stronger position.
the only thing i have discovered so far is that when the page comes back it has recently been cached.
question No.1: does anyone knows why this happens?
question No.2: how do i prevent it from happening again?
question No.3: when this happens to the major 10 payers of the PPC campaign at the same time; would it not result in the ad word expenditure going up (in order to compensate for the lost revenue) and therefore increased revenue for google?
I don't believe this could actually be the case and I trust google would have too much to lose to go after such petty gain. any help on the matter would be greatly appreciated.
Best Regards
Absur2
Last edited by a moderator: