Improving Email Open Rates on Mobile

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5 Tips To Get Higher Email Open Rates on Mobile
by Chaitra Vedullapalli, SmallBizTrends
June 7, 2015

As more and more people are increasingly using mobile, it is important to design and execute well thought out emails that can survive stringent demands so that you can get higher email open rates on mobile.

A few statistics all small businesses should be aware of:

• 66 percent of all emails are now being opened on mobile devices.
• 70 percent of people delete the email if it message doesn?t resonate.
• 75 percent of people who receive email that isn?t optimized for mobile will just delete it.

How Can You Make Your Emails More Engaging on Mobile?
It starts with an attention-grabbing subject line. That is just the start but that is not everything. We like emails with attractive images and crisp content. It would be great if they have a short story to tell. Such emails are highly likely to be opened and more so if they are equally readable on the small screens. Making emails look good and interesting to read on the small screens is definitely a challenge and an opportunity.

Below are the most essentials steps get higher email open rates by creating mobile-friendly emails that are attractive, readable and interesting for your readers.

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