Are you ready to explore the thriving world of iGaming? It's time to discover industry insights and smart tactics that have driven numerous successes. With our team's proven advice, you'll for sure navigate the iGaming vertical and prepare your winning strategy!
1. Focus on specific events
Pro affiliates know how to tie their creatives to the hottest events. Pay attention to sports calendars to find the golden opportunities.
Here's a great move: Highlight the most exciting match of the season and let potential bettors know you've got special deals for new clients, all because of this event. Just make sure your GEO targeting is spot on!
2. Start planning in advance
2 weeks before the event: Get your promo ready. Show off all those benefits and mention odds.
3-4 days before the date: Crank up your rates to beat your competition and get the most target traffic. Then, spruce things up: add fresh creatives and give your prelander a makeover. Toss in new bonuses if they are available. It's game time!
3. Choose the right formats
Adsterra’s exclusive Social Bar format is a great fit for iGaming ads. It's an adaptable tool, delivering superior conversions with billions of worldwide impressions and total control of your creatives. With 20 customizable templates, you can adapt your creatives to match the offer and the landing page just the way you want it.
4. Name real players and teams
No matter which sporting event you're promoting, get to know the top players in the game. Feature pictures of athletes set for important matches or create an excitement by challenging players from opposing teams to compete against each other. This is a timeless strategy – you can’t go wrong with it!
5. Getting creative
- Bold colors are a must for iGaming ads, as they catch the visitor's attension.
- Make your CTA button stand out by using a contrasting color.
- Your creatives should match the style of the landing page – that way, your ad looks way more legit.
Remember, the main goal of the bettor is to win and get as much profit as possible. So, make sure the brand's freebies and bonuses take the spotlight in your creatives! Don't hold back, use every every means you've got to pump up your offer: discounts, bonuses, freebies, and promo codes.
