Importance Of Your Landing Page

[espmartin]

I see via my traffic logs that I get visitors to many of my
sub-pages, and not just my / - which means that I have the
opportunity to make each page (at least the ones I see getting
landed on) a specific landing page for the most targeted
keywords that reach those pages.

So I suggest that we all take a closer look at what our internal
pages "say" - and how easy it is for a visitor to reach the
rest of the site or homepage from their landing spot. Not to
mention making those landing pages as optimized as possible for
conversions.

 

[temi]

I am guilty of not paying too much attention to my landing page, but I am doing and AdWords campaign for a client at the moment, this made me place a lot of emphasis on the landing page for the products.

 

[espmartin]

That's great Temi. One way to look at your situation is this...you are getting paid (by
your client) to learn all about landing pages and the importance of analytics

 

[temi]

You are absolutely correct Martin, I am being forced to use all that stuff I have learnt which I am usually too lazy to apply for my own project but which I apply correctly when its a client's project

 

[Resonate]

I always go by the rule "no more then 3 clicks" being that, what ever page landed on every other page on the website is no further than 3 clicks away.