A query entered in searches that could correspond to a term is called a keyword. Optimizing your website with keywords that relate to your business will help search engines to fetch your pages easily and rank you better. This is the reason, why keyword research is a crucial step in building a website, because if you choose the wrong keyword, you may end up resulting in searches on Google that are not related to your business and even end up having low Amazon conversion rates. To optimize keywords, following concepts come handy:
1. Keyword Frequency
Repeating keyword in document helps in the optimization, however, if done more than enough, it could be taken as keyword stuffing, pretty much like keyword spamming. This is the reason why many SEO experts suggest to not overdo keyword stuffing in the article. When done, a search engine can classify your site as spam.
2. Keyword Density
It’s the total number of keywords in the text divided by a total number of words, multiplied by 100 that gives you the keyword density. That is out of 100 words if 15 of them are keywords, the keywords density is 15.
1. Keyword Frequency
Repeating keyword in document helps in the optimization, however, if done more than enough, it could be taken as keyword stuffing, pretty much like keyword spamming. This is the reason why many SEO experts suggest to not overdo keyword stuffing in the article. When done, a search engine can classify your site as spam.
2. Keyword Density
It’s the total number of keywords in the text divided by a total number of words, multiplied by 100 that gives you the keyword density. That is out of 100 words if 15 of them are keywords, the keywords density is 15.
