Here are the 8 rules I observe for selecting the proper area call:
- It must be clean and understood in a second
- It must be brandable (think Google.Com VS SearchForWhatYouWant.Com)
- keep it quick (2-three words most)
- NO HYPHENS!
- Hold the name flexible, do not limit yourself
- best .Com domains!
- Use a keyword in the name if possible
- do not overthink it, pick out some thing!