How To Game Google Search Results

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Bots, deepfakes, and other forms of media manipulation continue to generate global concern about their ability to erode trust and seed false narratives in society. But coordinated efforts to game search results — the method by which billions of people access information every second of the day — haven’t attracted the same level of scrutiny. This is despite it being an early and powerful form of platform abuse, and the fact that search manipulation campaigns often rely on exploiting Facebook, Twitter, Amazon, LinkedIn, and countless other services as part of their strategy.

It’s given rise to a global reputation management industry offering to cover up past arrests, poor customer reviews, allegations of fraud, and other character-killing online content.<<<
Source https://www.buzzfeednews.com/articl...-search-manipulation-online-reputation-expert

Nothing new here really just some convicted, fined and imprisoned scammers exposed;