Consumers who touch products are more likely to buy those products. Better yet; they are willing to pay more for them.
HOW TO ENABLE WINDOW SHOPPING ON YOUR SITE
The way to do that is by using BIG HUGE PRODUCT IMAGES.
Big huge product images have several advantages.
Consumers want to see big images (when they request them by clicking through…).
People value a product more when it's physically in front of them [PDF]. And making the product almost life size (or better) is as close to physically in front of them as you can get on the web.
Web visitors watch big product images very closely, almost inspecting them, unlike stock photos of people or generic product images which are largely ignored.
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