From what I've seen there are two camps under the PPC affiliate marketers:
I belong to the second camp, simply because I believe that low CPC prices will not attract a substantial amount of clicks, and the majority of the clicks that you do receive will be for low converting keywords (a few long tail gems that no one is bidding on aside), while the better (more expensive) keywords won't receive any clicks at all.
Having said that, the question now is how to best determine an appropriate CPC price for promoting a new offer?
Whilst I don't mind loosing some money to see which keywords work and which don't I don't really want to loose 1000's of dollars - and this is very possible, if I was going to collect a few 100 clicks per keywords for a big keyword list, while trying to keep all keywords on the first search result page.
Adwords offers a bid estimator, but again this is not very helpful for a large number of keywords.
Any thoughts?
- the ones that say to bid as low as possible and to then increase the bids for the keywords that convert
- and the ones that will bid high on keywords, collect enough conversion data to be statistically valid and then adjust CPC
I belong to the second camp, simply because I believe that low CPC prices will not attract a substantial amount of clicks, and the majority of the clicks that you do receive will be for low converting keywords (a few long tail gems that no one is bidding on aside), while the better (more expensive) keywords won't receive any clicks at all.
Having said that, the question now is how to best determine an appropriate CPC price for promoting a new offer?
Whilst I don't mind loosing some money to see which keywords work and which don't I don't really want to loose 1000's of dollars - and this is very possible, if I was going to collect a few 100 clicks per keywords for a big keyword list, while trying to keep all keywords on the first search result page.
Adwords offers a bid estimator, but again this is not very helpful for a large number of keywords.
Any thoughts?