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How many keywords in one ad group (Bing)

ns7000

Active Member
Is there any limit that we should follow to add the number of keywords in one ad group (Bing) I was reading one article where it says this

" I have been quite successful using 10-20 keywords per ad grouping. Really, any more keywords than that and you'll most likely damage quality score and decrease your sales. I get quite aggressive in terms of increasing conversions by continually building out new groupings based on the competitors."

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