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How do I optimize my mobile campaigns to get them profitable?

Discussion in 'Tracking' started by tabo603, Oct 10, 2013.

  1. tabo603

    tabo603 Affiliate affiliate

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    So this is sort of a followup to my previous question(s).

    Let's say i have accumulated traffic and data already, have conversions, but am in the red.

    What do you tweak in your mobile campaigns to make them profitable?

    Thanks again.
     
  2. newbidder
  3. charles_ngo

    charles_ngo Affiliate affiliate

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    Well I don't wanna reveal too much of the optimization process as it's one of my key competitive advantages.

    I will say that the top 3 most important variables are testing the offers, cutting out unprofitable carriers, and getting really high CTR ads so you can get cheaper clicks.

    Other elements to test include: landing pages, operating system, handsets, publisher targeting, etc.
     
    1 person likes this.

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