Hot Button Marketing - The Psychology of Selling

[Linda Buquet]

If you've ever thought about psychological sales triggers or enjoy studying the psychology of selling then <strong><a href="http://www.hotbuttonmarketing.net/">Hot Button Marketing</a></strong> is a book you'd probably get a lot of insight from. Darren over at ProBlogger has a good post about it and goes into some of the 16 'hot buttons' from the book to illustrate how they relate to blogging, but they also relate to online sales conversions.

<strong><a href="http://www.problogger.net/archives/2009/04/05/hot-button-marketing-factors-that-call-your-readers-to-action/">Hot Button Marketing (Factors that Call Your Readers to Action)</a></strong>

"<strong>I?m Better than You</strong> - this is largely about self esteem and the desire of people to feel noticed and important. We?ve all seen it at its worst (egotistical and arrogant behavior) but it?s also something that isn?t all bad (I think people should have a healthy self esteem and have some level of confidence in their own abilities). As bloggers we operate in a medium where there is a lot of ego stroking?

<strong>The Excitement of Discovery</strong> - how many times have you had emails from friends or families saying ?look what I found?? We all like to think we discovered things or were in on them at their beginnings and blogs are a real tool for this. Look at the popularity of the big tech/gadget blogs and gossip celebrity blogs - people who want to know within minutes of an announcement about the new phone or who was seen kissing who. Give your readers a sense of being among the first to know and they?ll lap it up...